Grow your business through employee training, improving company communication and morale and inspect what you expect through mystery shopping reviews.
Our favorite workflow acronym at The Brandt Group is GUEST. While the model has existed as a sales flowchart for quite a while now, we’ve tweaked it to amplify customer service over pure sales, which we believe will not only…View Post
Our favorite workflow acronym at The Brandt Group is GUEST. While this model has existed as a sales flowchart for quite a while now, we’ve tweaked it to amplify customer service over pure sales, which we believe will not only…View Post
There are few things more demoralizing to a frontline employee than taking the brunt of customer frustrations while having no power to address them. No employee wants to shrug his shoulders at a complaint, and no customer will tolerate it.…View Post
As we’ve discussed in an earlier blog, the art of phone conversation seems to be dying. More and more, people have moved their personal lives into social media and text messaging with humorous memes and zany emoji. But while many…View Post
Back in the early 90s, Canon Inc. ran a highly successful ad campaign featuring Andre Agassi with the tagline, “Image Is Everything.” Canon was trying to sell cameras of course, but the adage the company tapped into was playing on the…View Post
Continuing our look at Travis Bradberry’s article, “6 Things Great Leaders Do Differently”, let’s examine number four on his list of qualities that strong leaders possess: “They stay positive, but remain realistic”. Bradberry details two extremes to avoid: the overly…View Post
Travis Bradberry, contributor for Forbes.com, wrote an article last year titled, “6 Things Great Leaders Do Differently”, in which he compiles a list of qualities that strong leaders possess compared to mediocre ones. The first comparison covers kindness versus weakness,…View Post
Order-Takers vs Salespeople Are you an order-taker or a salesperson? Order-takers do exactly as the label implies: they simply ring up items that the customer asks for with no additional effort to connect with that person. Salespeople, on the other…View Post
If you spend some time researching mystery shopping, you could be forgiven for thinking that becoming a good shopper means taking online courses and earning certifications. While those endeavors don’t hurt, they aren’t necessary either. Truth be told, mystery-shopping companies…View Post
Being an effective manager is a lot like juggling multiple spinning plates: you have to lead by example, coordinate your subordinates’ schedules effectively, handle customer service emergencies, engage with ownership, or any of another dozen duties you’re likely imagining right…View Post
At The Brandt Group we take a slightly different approach than other mystery shopping companies. Here are a few ways we help your business grow.
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