Mystery Shopping Blog

Grow your business through employee training, improving company communication and morale and inspect what you expect through mystery shopping reviews.

Fostering Loyalty Through the Customer Experience

June 23, 2017

Service That Sells posted a recent article titled What Restaurant Guest Loyalty Is (and What It Isn’t) that dives into how to win repeat patronage. Even though the article is specifically targeted at restaurateurs, its advice is actually applicable to any…

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4 Ways to Improve Your Sales Through Mystery Shopping

June 16, 2017

Mystery shopping can measure many different facets of any business, especially any that is customer-facing.  Whether your company is in the business of sales or services, mystery shopping can benefit it in four key ways: Gauge your Sales and Service…

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Cross-Business Promotion for a Better Customer Experience

June 9, 2017

There’s so much advertising noise in the world today, both in the traditional media of television, radio, and print, as well as in new media online, you can’t blame business owners from wondering how they can reach new customers.  After…

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Taking Ownership

May 19, 2017

Rich Parubrub wrote a great advice column on RunningRestaurants.com called “9 Tips for Managing Negative Restaurant Reviews”, to make sure “your voice is heard where your restaurant is being discussed.”  While all these tips are great and certainly apply to…

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Moments of Truth by Steve Beck

May 12, 2017

Steve Beck is a trainer for The Brandt Group who specializes in keynote speeches, conducts workshops, and offers a wide range of training options to help take your employees skills to the next level.  Learn more about Steve at http://www.beckseminsars.com. In business, a…

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Live Your Life as If You Were the CEO of Your Own Business by Steve Beck

May 5, 2017

Steve Beck is a trainer for The Brandt Group who specializes in keynote speeches, conducts workshops, and offers a wide range of training options to help take your employees skills to the next level.  Learn more about Steve at http://www.beckseminsars.com. Live your…

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Why Mystery Shopping Is Here to Stay

April 28, 2017

It should surprise no one that the marketplace is changing rapidly as sales and services move to the Internet.  And with the long, slow decline and consolidation of brick and mortar, one couldn’t be blamed for wondering about how a…

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Make Your Staff the Difference

April 21, 2017

Chris Peterson published an article last year titled 7 Reasons Why Traditional Retailers Are Struggling, which covers some of the mistakes retailers are making in the face of online competition.  Number seven on that list, “Associates are treated as an…

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How to Use Your Mystery Shopping Results

April 14, 2017

In previous blog entries, we’ve talked about how precise a tool mystery shopping is because it allows a business to target specific initiatives to measure everything from how well the staff is executing to whether the background music is enjoyable…

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What If My Employee Spots a Shopper?

April 7, 2017

When I worked in the wireless industry, our parent company used to send mystery shoppers into our stores to measure how well we followed their prescribed customer experience (a literal flowchart we had posted in our backroom), as well as…

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What Makes the Brandt Group Different

At The Brandt Group we take a slightly different approach than other mystery shopping companies. Here are a few ways we help your business grow. 

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