Mystery Shopping Blog

Grow your business through employee training, improving company communication and morale and inspect what you expect through mystery shopping reviews.

Scams to Watch Out For

March 31, 2017

Regrettably, thieves will attempt to turn every type of legitimate business into a scam, and mystery shopping is not immune.  The Federal Trade Commission has a great write-up on what red flags to look out for. Historically, the most common mystery…

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Keeping an Eye on Your Competition with Competitive Mystery Shopping

March 24, 2017

As we’ve discussed in earlier posts, self-scouting is hugely important to identifying your business’s strengths and weaknesses.  Without a doubt, that’s the baseline, foundational exercise every business owner should engage in regularly.  But there’s another critical dimension you can investigate,…

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Connecting with Millennials

March 17, 2017

There is an abundance of articles that describe millennials as being self-entitled, coddled, and possessing little-to-no social skills.  We’ve all heard stories about young twenty-something hipsters who spend more time photographing their meals than actually enjoying them.  The truth is,…

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The Biggest Reason Secret Shoppers Can Benefit You

March 10, 2017

As Coach Vince Lombardi said, “Winning is not a sometime thing; it’s an all the time thing.  You don’t win once in a while; you don’t do things right once in a while; you do them right all of the…

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How to Earn Bigger Tips

March 3, 2017

As Tim Kirkland observes in The Renegade Server, if you ask most servers how to make better tips, they’ll tell you things like, “Be friendly”, “Make sure the order is right and fast”, “Keep the beverages full”, and say, “Thank…

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5 Signs Your Customer Service is Failing

February 24, 2017

Failing customer service is a death knell for any business — there’s no surer guarantee of decline.  Spotting those early signs is critical, and it’s not always as obvious as seeing bad reviews on Facebook or Yelp.   Employee Satisfaction…

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4 Ways to Grow Your Business Through Staff Development

February 17, 2017

If customers are the lifeblood of your business, your employees are the muscles that power it.  You know the work doesn’t get done without your employees’ boots on the ground, and giving them the tools to do that work will…

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When Customers Complain

February 10, 2017

Customer complaints are an unavoidable challenge for any business to confront, but knowing how to deal with them can do more than save sales—they also build customer loyalty.  In that vein, 7 Steps for Dealing with Angry Customers (Forbes, 2013) has…

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How to Monitor Your Employee Customer Service

February 3, 2017

Customer service is the lifeblood of every business and is something that will make or break any company long term.  But putting signs in the break room that emphasize how important the customer is can only accomplish so much.  Even a…

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3 Ways to Use Telephone Mystery Shops for Your Business

January 27, 2017

Most would say that phone conversation is a dying art — text messages and social media have reduced it to a fraction of what it once was.  But having a staff that can still sell and drive business to your…

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What Makes the Brandt Group Different

At The Brandt Group we take a slightly different approach than other mystery shopping companies. Here are a few ways we help your business grow. 

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