Grow your business through employee training, improving company communication and morale and inspect what you expect through mystery shopping reviews.
Chris Peterson published an article last year titled 7 Reasons Why Traditional Retailers Are Struggling, which covers some of the mistakes retailers are making in the face of online competition. Number seven on that list, “Associates are treated as an…View Post
In previous blog entries, we’ve talked about how precise a tool mystery shopping is because it allows a business to target specific initiatives to measure everything from how well the staff is executing to whether the background music is enjoyable…View Post
When I worked in the wireless industry, our parent company used to send mystery shoppers into our stores to measure how well we followed their prescribed customer experience (a literal flowchart we had posted in our backroom), as well as…View Post
Regrettably, thieves will attempt to turn every type of legitimate business into a scam, and mystery shopping is not immune. The Federal Trade Commission has a great write-up on what red flags to look out for. Historically, the most common mystery…View Post
As we’ve discussed in earlier posts, self-scouting is hugely important to identifying your business’s strengths and weaknesses. Without a doubt, that’s the baseline, foundational exercise every business owner should engage in regularly. But there’s another critical dimension you can investigate,…View Post
There is an abundance of articles that describe millennials as being self-entitled, coddled, and possessing little-to-no social skills. We’ve all heard stories about young twenty-something hipsters who spend more time photographing their meals than actually enjoying them. The truth is,…View Post
As Coach Vince Lombardi said, “Winning is not a sometime thing; it’s an all the time thing. You don’t win once in a while; you don’t do things right once in a while; you do them right all of the…View Post
As Tim Kirkland observes in The Renegade Server, if you ask most servers how to make better tips, they’ll tell you things like, “Be friendly”, “Make sure the order is right and fast”, “Keep the beverages full”, and say, “Thank…View Post
Failing customer service is a death knell for any business — there’s no surer guarantee of decline. Spotting those early signs is critical, and it’s not always as obvious as seeing bad reviews on Facebook or Yelp. Employee Satisfaction…View Post
If customers are the lifeblood of your business, your employees are the muscles that power it. You know the work doesn’t get done without your employees’ boots on the ground, and giving them the tools to do that work will…View Post
At The Brandt Group we take a slightly different approach than other mystery shopping companies. Here are a few ways we help your business grow.
I'm ready to learn how the Brandt Group can help improve my business and increase the bottom line.