Mystery Shopping Blog

Grow your business through employee training, improving company communication and morale and inspect what you expect through mystery shopping reviews.

Taking Ownership

May 19, 2017

Rich Parubrub wrote a great advice column on RunningRestaurants.com called “9 Tips for Managing Negative Restaurant Reviews”, to make sure “your voice is heard where your restaurant is being discussed.”  While all these tips are great and certainly apply to…

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Moments of Truth by Steve Beck

May 12, 2017

Steve Beck is a trainer for The Brandt Group who specializes in keynote speeches, conducts workshops, and offers a wide range of training options to help take your employees skills to the next level.  Learn more about Steve at http://www.beckseminsars.com. In business, a…

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Live Your Life as If You Were the CEO of Your Own Business by Steve Beck

May 5, 2017

Steve Beck is a trainer for The Brandt Group who specializes in keynote speeches, conducts workshops, and offers a wide range of training options to help take your employees skills to the next level.  Learn more about Steve at http://www.beckseminsars.com. Live your…

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Why Mystery Shopping Is Here to Stay

April 28, 2017

It should surprise no one that the marketplace is changing rapidly as sales and services move to the Internet.  And with the long, slow decline and consolidation of brick and mortar, one couldn’t be blamed for wondering about how a…

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Make Your Staff the Difference

April 21, 2017

Chris Peterson published an article last year titled 7 Reasons Why Traditional Retailers Are Struggling, which covers some of the mistakes retailers are making in the face of online competition.  Number seven on that list, “Associates are treated as an…

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How to Use Your Mystery Shopping Results

April 14, 2017

In previous blog entries, we’ve talked about how precise a tool mystery shopping is because it allows a business to target specific initiatives to measure everything from how well the staff is executing to whether the background music is enjoyable…

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What If My Employee Spots a Shopper?

April 7, 2017

When I worked in the wireless industry, our parent company used to send mystery shoppers into our stores to measure how well we followed their prescribed customer experience (a literal flowchart we had posted in our backroom), as well as…

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Scams to Watch Out For

March 31, 2017

Regrettably, thieves will attempt to turn every type of legitimate business into a scam, and mystery shopping is not immune.  The Federal Trade Commission has a great write-up on what red flags to look out for. Historically, the most common mystery…

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Keeping an Eye on Your Competition with Competitive Mystery Shopping

March 24, 2017

As we’ve discussed in earlier posts, self-scouting is hugely important to identifying your business’s strengths and weaknesses.  Without a doubt, that’s the baseline, foundational exercise every business owner should engage in regularly.  But there’s another critical dimension you can investigate,…

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Connecting with Millennials

March 17, 2017

There is an abundance of articles that describe millennials as being self-entitled, coddled, and possessing little-to-no social skills.  We’ve all heard stories about young twenty-something hipsters who spend more time photographing their meals than actually enjoying them.  The truth is,…

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