Mystery Shopping Blog

Grow your business through employee training, improving company communication and morale and inspect what you expect through mystery shopping reviews.

Why Mystery Shopping Is Here to Stay

April 28, 2017

It should surprise no one that the marketplace is changing rapidly as sales and services move to the Internet.  And with the long, slow decline and consolidation of brick and mortar, one couldn’t be blamed for wondering about how a…

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Make Your Staff the Difference

April 21, 2017

Chris Peterson published an article last year titled 7 Reasons Why Traditional Retailers Are Struggling, which covers some of the mistakes retailers are making in the face of online competition.  Number seven on that list, “Associates are treated as an…

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How to Use Your Mystery Shopping Results

April 14, 2017

In previous blog entries, we’ve talked about how precise a tool mystery shopping is because it allows a business to target specific initiatives to measure everything from how well the staff is executing to whether the background music is enjoyable…

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What If My Employee Spots a Shopper?

April 7, 2017

When I worked in the wireless industry, our parent company used to send mystery shoppers into our stores to measure how well we followed their prescribed customer experience (a literal flowchart we had posted in our backroom), as well as…

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Scams to Watch Out For

March 31, 2017

Regrettably, thieves will attempt to turn every type of legitimate business into a scam, and mystery shopping is not immune.  The Federal Trade Commission has a great write-up on what red flags to look out for. Historically, the most common mystery…

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Keeping an Eye on Your Competition with Competitive Mystery Shopping

March 24, 2017

As we’ve discussed in earlier posts, self-scouting is hugely important to identifying your business’s strengths and weaknesses.  Without a doubt, that’s the baseline, foundational exercise every business owner should engage in regularly.  But there’s another critical dimension you can investigate,…

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Connecting with Millennials

March 17, 2017

There is an abundance of articles that describe millennials as being self-entitled, coddled, and possessing little-to-no social skills.  We’ve all heard stories about young twenty-something hipsters who spend more time photographing their meals than actually enjoying them.  The truth is,…

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The Biggest Reason Secret Shoppers Can Benefit You

March 10, 2017

As Coach Vince Lombardi said, “Winning is not a sometime thing; it’s an all the time thing.  You don’t win once in a while; you don’t do things right once in a while; you do them right all of the…

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How to Earn Bigger Tips

March 3, 2017

As Tim Kirkland observes in The Renegade Server, if you ask most servers how to make better tips, they’ll tell you things like, “Be friendly”, “Make sure the order is right and fast”, “Keep the beverages full”, and say, “Thank…

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5 Signs Your Customer Service is Failing

February 24, 2017

Failing customer service is a death knell for any business — there’s no surer guarantee of decline.  Spotting those early signs is critical, and it’s not always as obvious as seeing bad reviews on Facebook or Yelp.   Employee Satisfaction…

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What Makes the Brandt Group Different

At The Brandt Group we take a slightly different approach than other mystery shopping companies. Here are a few ways we help your business grow. 

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