Mystery Shopping Blog

Grow your business through employee training, improving company communication and morale and inspect what you expect through mystery shopping reviews.


Turn Waitstaff Training into Sales Strategies

February 7, 2012

By Pencom InternationalSell more appetizers. Sell more premium drinks. Don’t forget about desserts. Did you charge for that side of sour cream? The average profit on the dollar for restaurants is less than a nickel, so every successful restaurant manager…

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A New Year … Not So Fast!

February 2, 2012

The beginning of a New Year is always an opportunity to question ourselves as to what went well last year and what improvements or changes are needed.By now, new budgets have been developed. Maybe even Strategic Planning has taken place.…

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Happy New Year

January 4, 2012

We would like wish everyone a Happy and Prosperous New Year. We hope you have a great 2012!

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Building Your Culture

September 13, 2011

The “Steps of Service” is used by many organizations to describe the process they want their associates to follow when interacting with their guests. They may include everything form initially greeting the client when they arrive to thanking them for…

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The Brand - The Associate

December 10, 2010

By Mark Hopwood, Director of Client Services - The Brandt GroupA guest walks into your store, curious about the latest product and offer that they had seen on your website. Price, as always, is a determinant factor. But, it is…

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Beware of email scam

December 2, 2010

A message from John Brandt Jr., president of The Brandt GroupMystery shopping is a great opportunity to earn extra money or get a nice meal. Plus it’s a great way to help improve the customer service in a wide variety…

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Thinkers are from Mars, Feelers are from Venus

September 9, 2010

By Ayesha Ashley - Brandt Group National TrainerAnd they’re not talking to each other effectively! The way we make decisions determines if we’re a Thinker or a Feeler. If you use your head, are logical and trust principles and reason…

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Forget Annual Performance Reviews

August 16, 2010

One of the questions I always like to ask managers is how often they conduct employee reviews. I am always shocked to find out well over 70% of the business managers I talk to do not conduct formal employee reviews.…

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Yo’ Joe - Your Competitors Best Advertising

August 9, 2010

By Joe Lair: A Brandt Group TrainerQuestion: When I met you and told you about my business you said something that still puzzles me, “Quit being your competitors best advertising.” I’ve been trying to figure why you said that and…

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Why should I spend money on employee training?

August 3, 2010

By Joe Lair, A Brandt Group TrainerI hire these students for the summer and in the fall they leave and go back to school. Seems like a waste.This is a pretty simple question that needs to be addressed each time…

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