Mystery Shopping


3 Ways to Become a Great Mystery Shopper

August 4, 2017

If you researching mystery shopping online, you could be forgiven for thinking that becoming a good shopper means taking online courses and earning certifications. While those endeavors don’t hurt, they aren’t necessary either. Truth be told, mystery-shopping companies like The…

4 Ways to Improve Your Sales Through Mystery Shopping

June 16, 2017

Mystery shopping can measure many different facets of any business, especially any that is customer-facing.  Whether your company is in the business of sales or services, mystery shopping can benefit it in four key ways: Gauge your Sales and Service…

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Why Mystery Shopping Is Here to Stay

April 28, 2017

It should surprise no one that the marketplace is changing rapidly as sales and services move to the Internet.  And with the long, slow decline and consolidation of brick and mortar, one couldn’t be blamed for wondering about how a…

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What If My Employee Spots a Shopper?

April 7, 2017

When I worked in the wireless industry, our parent company used to send mystery shoppers into our stores to measure how well we followed their prescribed customer experience (a literal flowchart we had posted in our backroom), as well as…

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Scams to Watch Out For

March 31, 2017

Regrettably, thieves will attempt to turn every type of legitimate business into a scam, and mystery shopping is not immune.  The Federal Trade Commission has a great write-up on what red flags to look out for. Historically, the most common mystery…

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Keeping an Eye on Your Competition with Competitive Mystery Shopping

March 24, 2017

As we’ve discussed in earlier posts, self-scouting is hugely important to identifying your business’s strengths and weaknesses.  Without a doubt, that’s the baseline, foundational exercise every business owner should engage in regularly.  But there’s another critical dimension you can investigate,…

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The Biggest Reason Secret Shoppers Can Benefit You

March 10, 2017

As Coach Vince Lombardi said, “Winning is not a sometime thing; it’s an all the time thing.  You don’t win once in a while; you don’t do things right once in a while; you do them right all of the…

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3 Ways to Use Telephone Mystery Shops for Your Business

January 27, 2017

Most would say that phone conversation is a dying art — text messages and social media have reduced it to a fraction of what it once was.  But having a staff that can still sell and drive business to your…

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5 Benefits of Working with a Mystery Shopping Company

January 13, 2017

Let’s face it, it’s impossible to judge just how effective your business performance is doing without an independent set of eyes.  Most employees and managers are just too caught up in the day-to-day minutiae of doing their jobs to see…

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