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Why Should You Be a Mystery Shopper?

If you’ve ever thought about becoming a mystery shopper, but aren’t entirely sure whether it’s right for you, here are some reasons you might want to give it a go: Try New Things One of the most exciting benefits of mystery shopping is that it’ll often lead you to restaurants…
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What the Filet-O-Fish Teaches Us About Competitive Intelligence

Do you know the story behind McDonald’s Filet-O-Fish? For a restaurant chain the specializes in burgers and a handful of chicken products, the inclusion of this one seafood item sure looks sticks out on the company’s nationwide menu. To learn why, you needn’t look any further than Today I Found…
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Selling Your Business Culture to Job Candidates

Inertia is a powerful force—not just in physics but also in people’s lives. As such, you might not be surprised to learn that your potential new hires often need more than the lure of higher pay and better benefits to make the move from another business to yours. After all,…
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Sourcing and Sorting Your Job Candidates

Last week, we took a look at developing a hiring scorecard, a way to analyze your different staffing positions so you can develop the right criteria for filling them. Because a strong team will differentiate your business from the rest of your competitors, let’s continue taking a look at Zach…
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