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The Guest Model: Explain

Our favorite workflow acronym at The Brandt Group is GUEST. While the model has existed as a sales flowchart for quite a while now, we’ve tweaked it to amplify customer service over pure sales, which we believe will not only help win long-term loyalty from your customers but also ensure…
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The Guest Model: Understand

Our favorite workflow acronym at The Brandt Group is GUEST. While the model has existed as a sales flowchart for quite a while now, we’ve tweaked it to amplify customer service over pure sales, which we believe will not only help win long-term loyalty from your customers but also ensure…
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The Guest Model: Greet

Our favorite workflow acronym at The Brandt Group is GUEST. While this model has existed as a sales flowchart for quite a while now, we’ve tweaked it to amplify customer service over pure sales, which we believe will not only help win long-term loyalty from your customers but also ensure…
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Empowerment through Ownership by Michael Brown

There are few things more demoralizing to a front-line employee than taking the brunt of customer frustrations while having no power to address them. No employee wants to shrug his shoulders at a complaint, and no customer will tolerate it. After all, what’s the point of placing a living, breathing…
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