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When a Problem Spirals Out of Control

One of the chief advantages of offering a superior customer experience is that you have far fewer customer service problems to combat. That said, there’s no way to entirely eliminate them because mistakes can and do happen, and some problems are completely external to your business. We must therefore admit…
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Courting and Keeping Your Customers

New customer acquisition is usually the most expensive component of a business’s relationship with its clientele. Broadly, it includes everything from the salaries paid to marketers and salespeople to the advertising. Consequently, acquisition is far costlier than retention, as the Harvard Business Review reports: “Depending on which study you believe,…
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The Downgrade Apocalypse

Customer reward programs have been around a long time: in fact, the earliest example may well be Betty Crocker, which, in 1929, introduced the idea of using box-tops as coupons to encourage repeat purchases. Since then, just about every major company—and a great deal of small ones to boot—have made…
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Going Above and Beyond the Right Way

In previous blog posts, we’ve cautioned about the dangers of offering an above-and-beyond level of customer service. While that attitude can certainly delight your customers, the level of effort required becomes unsustainable; worse still, those customers may eventually take those efforts for granted. But there are situations when going above…
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New Kids on the Block

The new kids on the block aren’t the Millennials anymore: it’s the Zoomers. Born after 1996, many of this generation’s members are in their early-to-mid-twenties now, and are expected to constitute 27-percent of the workforce within the next couple of years. As Gen-Z continues to join the modern workplace, business…
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