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Cheap Is an Illusion

We all love a good bargain, so when advertisements offer the allure of cheap or even free products or services, many of us find the temptation hard to resist. But as in all things in life, the bill eventually comes due, and there is always a catch. Let’s take a…
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Enhancing Your Business Through Engagement

By now, we should all know that fostering a superior customer experience is critical for distinguishing a small business from both its direct competitors, as well as the much larger companies that attract a broad audience (think big-box stores, supercenters, and the like). Many of those businesses out there offer…
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Endurance with Grace

According to Wikipedia, the “Customer experience, sometimes abbreviated CX, is the totality of cognitive, affective, sensory, and behavioral consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages.” Put more succinctly by Zendesk, the “Customer experience (CX) is the relationship between a company and its…
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The Great Retention?

One of the great challenges in the pandemic and post-pandemic business landscape has been the so-called Great Resignation, the ballooning trend that saw millions of Americans leave their current jobs in search of something else. Some retired altogether, some pursued new jobs, and some even caught the entrepreneurship bug and…
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