Why Every Small Business Needs a Mystery Shopping Program

Small businesses face a series of unique challenges that high-quality customer service difficult to maintain. Unlike large corporations, for example, small businesses often operate with fewer employees and resources, which can lead to inconsistencies in service—particularly when employees juggle multiple roles and responsibilities. Further, small businesses are usually more vulnerable…
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How to Avoid the Common Customer Service Mistakes Small Businesses Make

Customer service is a cornerstone for all successful businesses, but it is especially critical for small companies where every individual customer matters. Despite this fact, many small businesses fall into common traps that damage their reputation and, ultimately, their bottom lines. Let’s talk about these mistakes and consider actionable advice…
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Train for Success: Use Mystery Shopping for Leadership Development

Strong leadership is the cornerstone of any successful small business. Effective leadership drives both company growth and fosters a positive work environment, as it sets the tone for providing an exceptional customer experience through example. When leaders prioritize customer satisfaction, their actions resonate through the company and provide the right…
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A Day in the Life of a Mystery Shopper for The Brandt Group

Ever wonder what’s it like being a mystery shopper? Have you ever wondered what the nitty-gritty details are of a job that combines the thrill of being on a secret mission with the meticulous nature of detailed reporting are? What, specifically, does The Brandt Group expect of its shoppers? Responsibilities…
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