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John Brandt
284 posts
https://thebrandtgroup.com

Twenty Years Later

The world changed on September 11, 2001. Twenty years ago, tomorrow. Twenty years since so many of us were horrified by that fateful Tuesday. Twenty years since so many of us couldn’t look away from the aftermath in the days and weeks after. Twenty years since the towers came down,…
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How Does Age Affect What Customers Value?

Age plays a large factor in influencing customer expectations for a great experience. The level of employee helpfulness, friendliness, empathy, knowledgeability, as well as the ease of shipping/delivery and returns all matter to each age group, but there are certainly stark differences on how much each of these matters to…
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How Employees Impact the Customer Experience

Shep Hyken’s Achieving Customer Amazement 2021 report is out now, and one of the breakdowns he gives are the elements that add up to a great overall experience. His research uncovered that the following customer-service elements are either important or very important: employee knowledge, employee kindness and helpfulness, ability to…
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Personalized Care

It’s that time of year again: Shep Hyken has released his annual Achieving Customer Amazement report, which means we’ll analyze his findings and explain what they mean for your business’s customer experience in the coming weeks. For today, however, let’s start with a key takeaway about how important personalized customer…
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Incentivizing Great Mystery Shop Scores

Mystery shopping’s most important function is to serve as a training tool. That’s not the only function, of course: mystery shops are important for monitoring how effective your merchandising is or whether customers are enjoying or even understanding your product options, among other uses. But training should be its primary…
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How Mystery Shoppers Score You

The Brandt Group specializes in co-developing with you your business’s customer experience, which is done by tailoring a thoughtful customer service with quality salesmanship and branding. Focusing on these facets will ensure long-term customer loyalty and enhanced profits, which will propel your business into years of long-term success. To accomplish…
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How Job Satisfaction Can Combat the Labor Shortage

There’s a labor crisis that, as Forbes reports, may be here to stay. Many are quick to point the finger at the broad availability of unemployment benefits since the start of the pandemic as the problem’s culprit, but it’s a problem that well predates COVID–19. “Comparing Labor Department data on…
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Be the Change Your Workplace Needs

Most people don’t like the idea of being tested, and fewer still like the idea of being subjected to pop quizzes—especially when they’re being conducted without your knowledge. It should be no wonder that many retail and service employees are wary of mystery shops, which are a lot like secret…
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Alternatives to “No”

No one likes being told no to something they want, especially if they think their request is completely reasonable. Being told no can turn a positive interaction negative, especially if it’s not handled well. Oftentimes, how you’re given an answer is just as important as the answer itself. Shep Hyken…
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