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John Brandt
278 posts
https://thebrandtgroup.com

How Job Satisfaction Can Combat the Labor Shortage

There’s a labor crisis that, as Forbes reports, may be here to stay. Many are quick to point the finger at the broad availability of unemployment benefits since the start of the pandemic as the problem’s culprit, but it’s a problem that well predates COVID–19. “Comparing Labor Department data on…
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Be the Change Your Workplace Needs

Most people don’t like the idea of being tested, and fewer still like the idea of being subjected to pop quizzes—especially when they’re being conducted without your knowledge. It should be no wonder that many retail and service employees are wary of mystery shops, which are a lot like secret…
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Alternatives to “No”

No one likes being told no to something they want, especially if they think their request is completely reasonable. Being told no can turn a positive interaction negative, especially if it’s not handled well. Oftentimes, how you’re given an answer is just as important as the answer itself. Shep Hyken…
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Understanding Tough Customers

For anyone who has worked face-to-face with customers, you know there are just some people out there who—to put it delicately—are difficult. They’re seemingly impossible to please, expecting near perfection from you and your products. Not only are these interactions stressful, but they can go wrong in a flash. To…
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The Wow Starts Now

“The Customer Experience” is a catchall term you’ll hear thrown around a lot in the retail and service industries. It encompasses the entire interaction a customer has with your business, including everything from branding impressions, the store visit, and to what happens after—customer service, sales, and support. For a restaurant,…
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Avoiding More Common Mistakes

Last week, we took a look at Gene Marks’s article for The Hartford, wherein he explained many of the common pitfalls that small-business owners fall into. This week, let’s take a deeper look at a few more critical mistakes you should avoid. Don’t Overwork Yourself Marks admits that “running a…
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Avoiding Common Mistakes

Gene Marks, writing for The Hartford, has posted a great list covering many of the common traps small-business owners fall into, especially when they first get started. Many of these observations are important even for veteran business owners, so let’s look at a few today. Don’t Ignore Your Customers As…
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The Trust Economy

Reputation is everything. It encompasses every aspect of your business, from the quality of your products to the care you show your customers. It’s word-of-mouth, and it’s the number of stars on Google Reviews, Yelp, or whatever else. Perhaps most of all, it’s a measure of your business’s trustworthiness to…
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How to Safely Reopen

Stay-at-home orders began on March 19, 2020 in America, more than 440 days ago at the time of this post. Since then, nearly every business has had to contend with closures, reduced staff, social distancing implementations, supply-chain interruptions, and much more. Many restaurants became to-go only, and even doctors switched…
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