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John Brandt
278 posts
https://thebrandtgroup.com

Adapting Your Business for Zero Contact

Whether ordered by state or local governments, or out of an abundance of caution, many businesses have closed their doors during the coronavirus pandemic. Many of those businesses want to stay open, of course, if only to bring some income in during this time so that their employees are not…
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Customer Service in a Time of ‘Social Distancing’

Many of our clients are in the retail, restaurant, and medical services industries, which means their employees are out in front of the public all the time. Reduced hours, understaffing, sanitization requirements, supply-chain stress, and temporary business closures are very real factors affecting these industries and many others, so it’s…
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Mystery Shopping for Compliance

Many industries are closely regulated, and so it’s very important for employees to follow the rules and avoid any legal violations. For example, retail stores that sell tobacco or alcohol are not permitted to sell those items to anyone under the age of 21, and doing so can result in…
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Happy Employee Appreciation Day 2020!

Happy Employee Appreciation Day 2020! Today is the one day of the year to show your staff just how much your value their hard work and overall contributions. Just today. No other day. Of course that’s not true! Just like Valentine’s Day isn’t the one time of the year to…
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The Pact Between Shopper and Client

The relationship between mystery shoppers and clients is sacred. That may sound like hyperbole, but we’re actually being serious. Consider what’s at stake for the clients: their futures depend on making the right decisions, and their employees depend upon them for their livelihoods. Clients come to mystery shopping companies like…
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Don’t Be the Last to Know

The American Bankers Association recently posted a blog about the importance of mystery shopping called, “Who’s Afraid of the Big, Bad Mystery Shopper?”. In it, author Kate Young discusses the value of mystery shopping in the financial world, making sure to address employee anxiety and what to do about it.…
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A Valentine for Your Staff

Happy Valentine’s Day! Like we discussed last week, tools like mystery shopping and feedback surveys present opportunities for you to share some love with your customers. But as you’ll see this week, there’re also opportunities to show employees love, too. As we know, brand identity is tightly entwined with the…
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A Valentine for Your Customers

As a tool, mystery shopping helps target specific areas of concern, such as cleanliness, merchandising, and overall staff efficiency. These are some of the most important components of brand identity, after all, and are essential for helping a business stand out among its industry peers. Otherwise, your business is doomed…
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The Mutual Benefit of Mystery Shopping

As you consider implementing mystery shopping to develop your business’s customer service and experience, you may wonder how your employees will feel about it. You may worry that some will feel like they’re being spied on, that you don’t trust them, that what they do is never good enough. Some…
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