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John Brandt
284 posts
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Endurance with Grace

According to Wikipedia, the “Customer experience, sometimes abbreviated CX, is the totality of cognitive, affective, sensory, and behavioral consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages.” Put more succinctly by Zendesk, the “Customer experience (CX) is the relationship between a company and its…
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The Great Retention?

One of the great challenges in the pandemic and post-pandemic business landscape has been the so-called Great Resignation, the ballooning trend that saw millions of Americans leave their current jobs in search of something else. Some retired altogether, some pursued new jobs, and some even caught the entrepreneurship bug and…
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When a Problem Spirals Out of Control

One of the chief advantages of offering a superior customer experience is that you have far fewer customer service problems to combat. That said, there’s no way to entirely eliminate them because mistakes can and do happen, and some problems are completely external to your business. We must therefore admit…
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Courting and Keeping Your Customers

New customer acquisition is usually the most expensive component of a business’s relationship with its clientele. Broadly, it includes everything from the salaries paid to marketers and salespeople to the advertising. Consequently, acquisition is far costlier than retention, as the Harvard Business Review reports: “Depending on which study you believe,…
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The Downgrade Apocalypse

Customer reward programs have been around a long time: in fact, the earliest example may well be Betty Crocker, which, in 1929, introduced the idea of using box-tops as coupons to encourage repeat purchases. Since then, just about every major company—and a great deal of small ones to boot—have made…
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Going Above and Beyond the Right Way

In previous blog posts, we’ve cautioned about the dangers of offering an above-and-beyond level of customer service. While that attitude can certainly delight your customers, the level of effort required becomes unsustainable; worse still, those customers may eventually take those efforts for granted. But there are situations when going above…
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New Kids on the Block

The new kids on the block aren’t the Millennials anymore: it’s the Zoomers. Born after 1996, many of this generation’s members are in their early-to-mid-twenties now, and are expected to constitute 27-percent of the workforce within the next couple of years. As Gen-Z continues to join the modern workplace, business…
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Act Like You Own the Place

When you think of people who act like they own the place, you might imagine overly self-important people, the ones who think they’re better than everyone else. But in the business world, there’s another way of looking at this phrase: act like your own the place means to truly care…
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Why You Should Become a Mystery Shopper

Have you heard about the gig economy? In recent years, more and more people have begun taking independent-contract work, offering on-demand services as a way to earn extra money in their spare time. Companies like Uber, GrubHub, Instacart, and many more have cropped up in the last fifteen years, and…
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