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John Brandt
278 posts
https://thebrandtgroup.com

New Kids on the Block

The new kids on the block aren’t the Millennials anymore: it’s the Zoomers. Born after 1996, many of this generation’s members are in their early-to-mid-twenties now, and are expected to constitute 27-percent of the workforce within the next couple of years. As Gen-Z continues to join the modern workplace, business…
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Act Like You Own the Place

When you think of people who act like they own the place, you might imagine overly self-important people, the ones who think they’re better than everyone else. But in the business world, there’s another way of looking at this phrase: act like your own the place means to truly care…
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Why You Should Become a Mystery Shopper

Have you heard about the gig economy? In recent years, more and more people have begun taking independent-contract work, offering on-demand services as a way to earn extra money in their spare time. Companies like Uber, GrubHub, Instacart, and many more have cropped up in the last fifteen years, and…
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Unleashing an Exceptional Customer Experience with Teamwork

Most businessowners understand the advantage of an exceptional customer experience—the crescendo of customer service, value, and convenience. And while knowing this is an important first step, finding your way to the apex of the customer-experience mountain requires action. The good news is that achieving the first part—the customer service—is a…
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A Customer-First Culture

The pressures of big-box stores, mega-chains, and online warehouses continues to squeeze small businesses everywhere. Add to this the complications of supply-chain disruption, a shrinking labor pool, and rising costs, and it’s no wonder the future is so uncertain. Navigating these challenges requires a dedication to providing a great customer…
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Is Tipping Getting Out of Hand?

When many new servers first start waiting on tables, they believe that in order to earn larger tips, they have to deliver an exceptional customer experience. The longer they work in the dining room, however, the more they come to realize that most guests have a specific tipping percentage in…
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When a Problem Becomes an Opportunity

When we make the customer experience our number one priority—that is, when we offer high quality products, convenience, and consistently great customer service—the number of customer complaints falls to near zero. Near zero, mind you. Admittedly, we will never reach a state of zero problems because we are all human,…
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How Loyal Are Your Customers?

Most business operators understand that customer loyalty is a key component of long-term success. Even in the simplest terms, we know loyal customers are repeat customers, so the more loyal ones we have, the more recurring revenue we’re guaranteed. But customer loyalty encompasses more than just the likelihood that they’ll…
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Surviving the Restaurant Industry Decline

Even though most of the country has returned to normal, putting the pandemic in the rearview mirror, there’s no doubt that there is still lingering fallout from the lockdowns. One of the hardest-hit industries has been restaurants, many of which were forced to lay off most of their staff and…
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