In previous blog entries, we’ve talked about how precise a tool mystery shopping is because it allows a business to target specific initiatives to measure everything from how well the staff is executing to whether the background music is enjoyable at a retail location.  But once you’ve aggregated all that…

If there’s one key lesson a mystery shopping company can teach a business, it’s that customer loyalty isn’t something you earn once — it’s something you earn again and again, every day.  And knowing what your customers think about your business isn’t simply a luxury; it’s a necessity to make…