Keeping an Eye on Your Competition with Competitive Mystery Shopping

As we’ve discussed in earlier posts, self-scouting is hugely important to identifying your business’s strengths and weaknesses.  Without a doubt, that’s the baseline, foundational exercise every business owner should engage in regularly.  But there’s another critical dimension you can investigate, which will provide you with something just as important: context.…
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The Biggest Reason Secret Shoppers Can Benefit You

As Coach Vince Lombardi said, “Winning is not a sometime thing; it’s an all the time thing.  You don’t win once in a while; you don’t do things right once in a while; you do them right all of the time.  Winning is a habit.” In order to enjoy long-term…
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3 Ways to Use Telephone Mystery Shops for Your Business

Most would say that phone conversation is a dying art — text messages and social media have reduced it to a fraction of what it once was.  But having a staff that can still sell and drive business to your location over the phone is as critical now as it…
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5 Benefits of Working with a Mystery Shopping Company

Let’s face it, it’s impossible to judge just how effective your business performance is doing without an independent set of eyes.  Most employees and managers are just too caught up in the day-to-day minutiae of doing their jobs to see the big picture accurately.  And there’s not enough time in…
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