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Personalized Care

It’s that time of year again: Shep Hyken has released his annual Achieving Customer Amazement report, which means we’ll analyze his findings and explain what they mean for your business’s customer experience in the coming weeks. For today, however, let’s start with a key takeaway about how important personalized customer…
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How Mystery Shoppers Score You

The Brandt Group specializes in co-developing with you your business’s customer experience, which is done by tailoring a thoughtful customer service with quality salesmanship and branding. Focusing on these facets will ensure long-term customer loyalty and enhanced profits, which will propel your business into years of long-term success. To accomplish…
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Employee Retention and Customer Loyalty

All businesses should yearn for high customer loyalty. Loyalty, after all, means repeat-business and word-of-mouth. The sales that come from returning customers and referrals don’t come with the typical cost of customer acquisition that eats into the bottom line. In a sense, customer loyalty is a lot like free advertising.…
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Beyond Order-Taking

Let’s return to RestaurantRockstars.com’s Roger Beaudoin again for inspiration, this time for how to maximize profits and create an overall superior customer experience through good sales practices and quality options. To begin, we can see in another video podcast with RunningRestaurants.com that Beaudoin describes the difference between salespeople and order-takers. He…
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Does Your Business Offer Enough Upgrades?

Unless you’re running a charity or volunteering, most business owners are in the game to make a profit, and most of your employees work to earn a salary. Enhancing your business’s sales are crucial to making both goals a reality, so let’s take a look at how you can encourage…
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