Assumptions Kill Sales

Employees are often expected to make quick judgments to serve customers efficiently. This is usually a great skill! But one significant mistake that can harm a business’s reputation and revenue is making snap judgments about customers based merely on first impressions. Prejudging makes it all too easy to make assumptions…
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When Easy Ain’t So Easy

In the world of customer experience, the term easy gets bandied about quite a bit. We all want seamless experiences, from finding the right products and services to using them once we’ve made the decision. Nevertheless, we’ve all found ourselves grappling with complexities beyond our expectations—and even beyond our abilities…
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