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Being Helpful Is Better Than Being Right

Customers have too many options to tolerate frustration. If they don’t like how they’re treated by a business, they can walk across the street or open a browser on their smartphones to find someone else eager to help them. That means one of the only sustainable advantages a small business…
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Don’t Wait Until It’s Too Late

When it comes to delivering a top-flight customer experience, timing is everything. All too often, businesses wait until the very end of a transaction—or worse, until after a complaint surfaces—to find out how the customer felt about their experience. By then, the damage is done! Instead, the wisest businesses train…
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Quality Products Do Not Guarantee Success

Every business owner should dream of offering the best product in their industry—one that’s so good it outshines the competition with its top-notch craftsmanship and unbeatable value. But having the best product isn’t enough to guarantee success. Studies show that customers are just as influenced by their experience with a…
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Technology Can’t Replace Humanity

Technology has always transformed the way businesses operate, offering new efficiencies and conveniences with each passing year, from the assembly line to the Internet. Automated systems, AI chatbots, and self-service kiosks are now common across nearly all industries. But while these innovations have their place, we must remember that relying…
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Customer Service Is an Ongoing Commitment

Training employees in customer service is an essential component of employee development for any business. However, many managers make the mistake of treating it as a one-time event, something that is handled during the onboarding process. While onboarding is a critical time to establish service expectations, as we all know,…
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Customer Service Training Is for Everyone

When we think of customer service training, we usually picture cashiers, waitstaff, or call center representatives—the people who talk directly with customers every day. But great customer service isn’t just about your frontline team; it’s actually about the whole company working together to create an excellent customer experience from top…
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A Repeat Customer Is Not Always a Loyal Customer

It’s easy to assume that customers who keep coming back must be loyal to a business. However, this isn’t always the case. In fact, customers often return out of convenience, habit, or price, and not necessarily because they are emotionally invested in your brand. As soon as a competitor offers…
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Do Unto Your Employees

Most of us would agree that delivering exceptional customer service is essential for any kind of long-term success or growth. But what many overlook is the direct link between how employees are treated and how they, in turn, treat their customers. If a company expects its employees to be friendly,…
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Be Proud Not Prideful

Customer service is about building relationships, solving problems, and fostering trust. However, according to a recent article by customer-service expert Shep Hyken, one of the biggest obstacles to great service is pride. When pride gets in the way, employees and managers can become defensive, argumentative, and resistant to change—all of…
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