Communication Is Key Part 3

In parts one and two of this series, we discussed the kinds of communication that happen between leadership and the rest of the company, from the top down to the bottom up. We explained why it’s so important for leadership to be transparent, clear, and concise in their message to…
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Communication Is Key, Part 2

As we mentioned last week in part 1, there are four types of communication that govern the way that people interact with one another in a company. In the previous post, we discussed upward communication; that is, the type that happens from subordinates to their superiors. We also explained why…
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Communication Is Key, Part 1

The writing experts at Grammarly.com have an article that breaks down the four types of communication that happen at a business: “upward, downward, lateral, and external.” These directions indicate who’s talking with whom, and what their interpersonal relationships are with one another. Think about this in terms of a business…
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The Communication Age-Gap

The next part in Shep Hyken’s Achieving Customer Amazement 2021 document covers Communication Preferences, as ranked by the four different generations Hyken surveyed: Gen-Z, Millennials, Gen-X, and Boomers. As with the previous sections in his report, there are several noteworthy differences—but also plenty of common ground—when it comes to each…
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Finding Opportunity Amid Uncertainty

Even in the best of times, there has always been uncertainty in the marketplace, regardless of the industry your business is in. Trends come and go, the economy might be up or down, and even an election might change your company’s outlook. And because this is 2020—one of the strangest…
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Communication Channels and the Customer Experience

A business’s ability to communicate with its customers is critical for its long-term survival. Sales, services, and support all rely on communication, otherwise we might as well all shop from mail-order catalogs. For decades, the two primary channels for doing so were either in-person or were over-the-phone. But since the…
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