The Value of Competitive Mystery Shopping

One of the services that The Brandt Group offers is something called competitive mystery shopping. Often when our prospective clients reach out to us for the first time, they’re delighted by this idea. To the business owners and managers who find themselves unaware of what this means, this blog is…
VIEW FULL POST

What the Filet-O-Fish Teaches Us About Competitive Intelligence

Do you know the story behind McDonald’s Filet-O-Fish? For a restaurant chain the specializes in burgers and a handful of chicken products, the inclusion of this one seafood item sure looks sticks out on the company’s nationwide menu. To learn why, you needn’t look any further than Today I Found…
VIEW FULL POST