Keeping Tabs on the Competition

It’s easy to get tunnel vision—focusing on your own team, your own customers, and your own goals. It’s crucial we don’t forget to look around because here’s the reality: If you don’t know what your competitors are up to, you’re playing the game with only half the playbook. That’s why…
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What the Filet-O-Fish Teaches Us About Competitive Intelligence

Do you know the story behind McDonald’s Filet-O-Fish? For a restaurant chain the specializes in burgers and a handful of chicken products, the inclusion of this one seafood item sure looks sticks out on the company’s nationwide menu. To learn why, you needn’t look any further than Today I Found…
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