The Art of Compromise

Commerce is an intricate dance, one where both customers and businesses form partnerships toward mutual benefit. A customer wants a good or service, and the business is willling to provide it. The dance happens in the negotiation, but this often involves far more than simple haggling. Instead, so much of…
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More Tips for a Customer-Centric Foundation

As we discussed last week, the most successful companies are the ones that cultivate a superior customer experience, the ones that take pride in everything they do. On its face, that idea doesn’t seem all that revelatory: after all, don’t most business owners think that keeping their customers happy is…
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Cutting Costs

One of the great challenges many small businesses are facing right now is figuring out how to survive amid economic inflation, supply chain disruptions, and the labor shortage. Belts are getting tight, and it’s getting much harder to find a way to keep the doors open. One such consequence of…
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