Why You Should Sweat the Small Stuff

You might think the customer was thrilled. The food was excellent, the service prompt, the pricing fair. But for some reason, they never come back. That’s because the tiniest flaw, be it dirty toilets, a chipped glass, or a stray hair on a plate, can undo all the good in…
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Analysis Paralysis

We are sometimes our own worst enemies, the obstacles to our own success. We self-sabotage without even realizing it when we think we’re just being thorough. In the process of decision-making, be it in life or business, we can fall victim to something called analysis paralysis. What is that? You…
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Why Comments Matter in Mystery Shopping

The bulk of mystery-shop surveys are Yes/No questions, sometimes sprinkled with a couple opinion scales (rate the customer service 1 to 5, for example). These allow you to capture the raw data, to quantify an experience so you can score it. You can ask whether an employee introduced him or…
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