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The Attitude of Indifference

There’s no getting around the fact that December is a tough time for employees. On the one hand, increased sales are a critical boon for business, but on the other, there’s seemingly no end to the stress and frenetic pace of the holiday season. But the people working in the…
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Opportunity in the Chaos of Christmastime

‘Tis the season for jingle bells, hot chocolate, and gift buying. Where in previous years sales promotions like Black Friday took place on one day, now they all seem to be extended from the day of Thanksgiving onwards. There are lightning deals to catch and doorbusters to grab. As you…
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A Service-First Sales Culture

According to a Gallup poll, as quoted in Shep Hyken’s article, “Five Ways Salespeople Can Contribute To A Great Experience,” salespeople are the lowest ranked profession outside of members of Congress. That there’s such a large negative sentiment to overcome for successful sales is a bitter pill to swallow. As…
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Why Should You Be a Mystery Shopper?

If you’ve ever thought about becoming a mystery shopper, but aren’t entirely sure whether it’s right for you, here are some reasons you might want to give it a go: Try New Things One of the most exciting benefits of mystery shopping is that it’ll often lead you to restaurants…
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What the Filet-O-Fish Teaches Us About Competitive Intelligence

Do you know the story behind McDonald’s Filet-O-Fish? For a restaurant chain the specializes in burgers and a handful of chicken products, the inclusion of this one seafood item sure looks sticks out on the company’s nationwide menu. To learn why, you needn’t look any further than Today I Found…
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The Hiring Scorecard

We’ve long maintained that your staff is one of the chief differentiators that separates your business from the rest in the competitive landscape. As we wrote back in 2017, “having a great staff will empower your business to offer great customer service, to offer a personal touch that seems so…
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Three Simple Tweaks for Better Customer Service

Whatever your business’s wares, whether cuisine, cars, groceries, or something else, your first and most important product is your customer service. How your customers are treated and the impression they’re left with when they leave are the most important factors for both repeat patronage and evangelism. Your impressive selection of…
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Good Habits Are the Fuel that Drives Your Success

As George Brontén states in his article, Why Your People Keep Missing Quota—And What to Do About It, “goals are more often missed than attained.” He explains, “Goals, without underpinning habits” are “bad for you.” Why are they bad? The Problem of Goals Without Habits To summarize, Brontén argues that…
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Why Shop with The Brandt Group?

You have a lot of choices as a mystery shopper, from the kinds of assignments you’ll want to accept, to when you’re available to complete them. Among those important choices is which mystery-shopping networks you’ll want to join; so why would you choose The Brandt Group as one of them?…
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