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Becoming a Great Mystery Shopper

As you gain experience as a mystery shopper, you’ll want to find other ways to improve your skills and develop into an even more valuable member of your mystery shopping network. After all, your work represents you on some level, so we understand why you want to take pride in…
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Advice for New Mystery Shoppers

The Brandt Group welcomes you to the exciting and rewarding world of mystery shopping! Your participation will help improve the customer service, products, and services offered by businesses in your community. Take satisfaction in knowing that your opinions really do matter. Client businesses don’t contract with mystery shopping companies to…
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Surviving in the World of Big Chains and Online Warehouses

The Verge posted a fascinating article describing so-called Amazon Nomads, independent merchants who scour out-of-the-way stores (often failing chains in small towns) for products on clearance to snap up and sell using Amazon’s storefront. But with all of the prognostications about the death of brick-and-mortar, one can’t help but think…
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The High Cost of Saving a Buck

There’s nothing wrong with wanting to save a buck. That’s why so many of us choose to shop at big-box stores that deal in such a high volume they can afford to sell their products closer to cost. Those narrower profit margins still translate to larger profits overall due to…
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Shake It Off

Our friend Steve Beck has a book titled “Leave Your Funk at the Door” in which he extolls the importance that salespeople and customer-service agents not bring in their personal baggage when they start their workday. (His advice applies to everyone in everyday life, really.) Putting on a happy smile…
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Setting Expectations

As Katherine Barchetti has said, “Make a customer, not a sale.” Indeed, one of the common themes of our blog is the importance of making the customer experience your top priority so you can do just that. There is nothing more vital than the lasting impression he or she takes…
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Delivering the Best Customer Experience

Delivering the Best Customer Experience Shep Hyken recently posted another invaluable article recently, “20 Tips on How to Deliver an Amazing Customer Service Experience”. Let’s do a deep dive on a few of his points to really reinforce the importance of emphasizing customer service above all else, even before the…
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Your Invisible Product

Service That Sells posted a great article at the end of last month that we want to spotlight today, titled “Why Do Restaurants Fail?” As they explain, “The bottom line is that restaurants fail because they couldn’t sell enough product to cover their costs.” That may seem obvious on its…
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How to Leverage Your Online Presence

“If you’re not online, you don’t exist.” This may be the most important truism regarding visibility in today’s marketplace. Indeed, there are whole businesses dedicated to search-engine optimization, online reputation management, and more. There are even now previously unheard-of careers like digital influencers and brand ambassadors. If you want to…
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