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Peloton Interactive: A Case Study

One of the most important assets any company enjoys is its reputation, both in the way it is perceived by consumers and by how it is seen by potential employees. A bad reputation is hard to shake off, as memory for the mistakes seems to last longer than for the…
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Crush Frustration with Efficiency

In a recent blog titled Simplify the Complicated (Part Three), customer-experience expert Shep Hyken discusses the importance of businesses simplifying their sales and customer services processes for improved productivity. He quotes Einstein, saying, “Genius is making complex ideas simple, not making simple ideas complex.” Hyken essentially challenge us to find…
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Boost Your Business with Generosity

The customer experience is the key differentiator that separates businesses that enjoy years of sustained growth and success, and all the rest. Savvy business owners and managers know that in order to create great customer experiences, their businesses must offer memorable ones. One highly effective, if often overlooked, strategy is…
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Why Every Small Business Needs a Mystery Shopping Program

Small businesses face a series of unique challenges that high-quality customer service difficult to maintain. Unlike large corporations, for example, small businesses often operate with fewer employees and resources, which can lead to inconsistencies in service—particularly when employees juggle multiple roles and responsibilities. Further, small businesses are usually more vulnerable…
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How to Avoid the Common Customer Service Mistakes Small Businesses Make

Customer service is a cornerstone for all successful businesses, but it is especially critical for small companies where every individual customer matters. Despite this fact, many small businesses fall into common traps that damage their reputation and, ultimately, their bottom lines. Let’s talk about these mistakes and consider actionable advice…
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Train for Success: Use Mystery Shopping for Leadership Development

Strong leadership is the cornerstone of any successful small business. Effective leadership drives both company growth and fosters a positive work environment, as it sets the tone for providing an exceptional customer experience through example. When leaders prioritize customer satisfaction, their actions resonate through the company and provide the right…
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A Day in the Life of a Mystery Shopper for The Brandt Group

Ever wonder what’s it like being a mystery shopper? Have you ever wondered what the nitty-gritty details are of a job that combines the thrill of being on a secret mission with the meticulous nature of detailed reporting are? What, specifically, does The Brandt Group expect of its shoppers? Responsibilities…
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Boost Your Bottom Line with Mystery Shopping

Keeping your edge over your competitors requires more than just good branding and clever slogans. Even if you think your business already has good customer service, that alone may not be enough. Without a doubt, the tool you need—the one that can provide you with the insights necessary to drive…
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The Role Mystery Shopper Serves in Continuous CX Improvement

Maintaining an exceptional customer experience is critical for long-term success. Perhaps the most effective strategy to ensure continuous improvement is through the use of a mystery shopping program, especially as it relates to employee training. But what does continuous improvement really entail, and how can mystery shopping benefit small businesses…
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