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Recruiting the Best: What We Look for in a Mystery Shopper

Becoming a mystery shopper offers you the unique opportunity to contribute to the success of small businesses around you while enjoying the perks of a flexible schedule, timely pay, and other benefits. At The Brandt Group, we are always on the lookout for individuals like you who embody the qualities…
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Beware the Over-Reliance on Automation in Customer Service

We’ve seen the major technology companies like Google, Apple, and Microsoft invest hundreds of billions of dollars into developing machine-learning software to improve everything from the photos we take with our smartphones to how personal assistants transcribe text-to-speech. There’s also been a mad scramble for across all industries to adopt…
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Essential Advice for Navigating Frustrated Customers

If your job involves interacting with customers directly, then you will have to know how to deal with frustrated and upset customers. They are inevitable. And how you respond can significantly impact the customer’s experience and your company’s reputation. So, here are three crucial strategies for effectively managing these challenging…
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Training is Never a Waste

Many industries see a high yearly turnover rate, but hospitality can seem downright like a revolving door, as high as 70% according to the Bureau of Labor Statistics. It’s no wonder that many managers and business owners shy away from investing in employee training, as it just seems like a…
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You Should Mystery Shop with The Brandt Group

Have you ever walked into a store or restaurant and thought, “This place could be so much better with just a few tweaks?” Are you someone who loves shopping and dining out? Are you keen on making a positive impact in your community? Do you want to play an important…
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Connecting with Customers

Building meaningful connections with your customers is the cornerstone of all successful sales and customer service. It’s not enough to push a product of service without giving the customer any consideration; you must foster genuine relationships build on the foundation of trust, understanding, and respect. Let’s examine the fundamental qualities…
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Bring Back that Human Touch

For those of us born before the 1990s, so much of the digital world still seems a futuristic. Alan Kay, one of the fathers of modern computing, once remarked that “Technology is anything that was invented after you were born, everything else is just stuff.” For most of us alive…
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Teamwork Makes the Dream Work

Teamwork is the glue that holds your company’s culture together. Its importance can’t be overstated, as it’s not just about individuals working alongside one another happily: it’s about harnessing the collective strengths to achieve your common goals. Synergy requires interpersonal chemistry to drive innovation, productivity, and overall success. Consequently, these…
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A Seamless Experience

This is the final part of our in-depth analysis of customer-experience expert Shep Hyken’s recent article, “Top Customer Service and CX Predictions and Trends for 2024,” where we’ll consider the rising importance of item five on his list of predictions, “Convenience Rules.” Hyken tells us, “Prior to the pandemic, convenience…
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