Moving Beyond the Carrot and Stick

Employee management is an ever-evolving practice, one where expectations and effective solutions continue to change. For a long time, managers have relied upon rewards and punishments, upon carrots and sticks, to control their employees. However, more and more employees are responding negatively to this philosophy, and thoughtful leaders are now…
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Balancing Automated and Human Customer Service

The most important component of the customer experience—the combination of products, services, brand reputation, discoverability, and more—is easily customer service. In fact, one could say that no matter what your industry is, it’s your most important product. No wonder so many businesses are seeking new and innovate ways to enhance…
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Mystery Shopping Is a Win-Win for You and Local Businesses

Do you have strong opinions about customer service? Have a discerning taste for quality? Believe in supporting local business? Of course you do. But did you know that you can help your local businesses to not only survive the pressures of mega-chains and the Internet, you can also help them…
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When Easy Ain’t So Easy

In the world of customer experience, the term easy gets bandied about quite a bit. We all want seamless experiences, from finding the right products and services to using them once we’ve made the decision. Nevertheless, we’ve all found ourselves grappling with complexities beyond our expectations—and even beyond our abilities…
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Improvement Imperative

One of the many adages that most of us know is, “Why fix what isn’t broke?” The idea is that we should avoid expending time and resources to improve something that is already working, especially if there’s a risk that we might accidentally take a good thing and make it…
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What Your Employees Need

The modern workplace is a dynamic, ever-evolving environment, so much so that we must all take care to understand its intricacies to stay ahead of the curve. This is especially true when it comes to employee satisfaction. After all, the key to actualizing employee potential is recognizing and addressing their…
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Communication Fosters Success

Effective and timely communication are the cornerstone of a thriving and healthy work environment. Within any organization, the constant exchange of information between employees and management is vital for sustained success. However, when communication breaks down, challenges like project delays, strained relationships, and a waste of valuable resources are an…
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Happy 2024!

We stand on the cusp of a new year, and we at The Brandt Group feel compelled to take this moment to express our heartfelt gratitude to each and every one of our clients who entrusted their business development to our consultancy in 2023. Together, we embarked on our thirty-first…
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Going Beyond What’s Expected

We’ve discussed the importance of not going over-the-top for customers so often that it leads to unreasonable expectations beyond what’s sustainable. Rather, we’ve encouraged our readers to strive to deliver a consistently great customer experience with only the occasional grand gesture for the special customer or unique circumstance. That’s all…
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