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Assumptions Kill Sales

Employees are often expected to make quick judgments to serve customers efficiently. This is usually a great skill! But one significant mistake that can harm a business’s reputation and revenue is making snap judgments about customers based merely on first impressions. Prejudging makes it all too easy to make assumptions…
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A Great Customer Experience Begins with a Great Employee Experience

For small business owners and managers, delivering an exceptional customer experience should be a top priority. But what if we told you that the real secret to a truly remarkable experience actually lies in your team’s experience? While it’s common sense to focus on customer-facing strategies, a great customer experience…
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The Journey Matters

As a business owner or manager, you know well that customer loyalty isn’t guaranteed merely by selling products or even by solving problems: it’s about making each interaction count for all its worth. Consider that even if your team resolves every customer request or issue that comes their way, the…
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Rise of the Machines?

Generative AI is rapidly transforming a variety of industries, not the least of which is customer service. Large corporations have been attempting to leverage AI to streamline their customer support departments through the power of Generative AI, using it to analyze customer interactions and improve responses through machine learning. This…
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Transparency Builds Confidence

One of the most significant obstacles to customer satisfaction is uncertainty. Customers often obsess over what could go wrong, from whether they’ve chosen the right options to whether the company is telling them everything they need to know before they commit. When customers feel unsure or feel left in the…
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Use Mystery Shopping to Improve the Customer and Employee Experience

  Savvy businesses understand that there are two kinds of experiences they have to worry about: the customer experience (CX) and the employee experience (EX). A positive environment will benefit both patrons and staff alike, and the surest way to achieve both goals is via a robust mystery shopping program.…
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Blame Is the Game No One Wins

Look, things don’t always go as planned. Mistakes happen, orders get mixed up, and misunderstanding will inevitably arise. It’s a fact of life. To err is human, and all that. What matters most, however, is how we handle these situations—especially in front of customers. We’ve often spoken out about the…
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Balancing Customer Service and Self-Service

Our world seems to be getting more automated by the day, and so it’s natural that many small businesses find themselves grappling with the balance between providing hands-on customer service and offering the convenience of self-service options. Customers’ expectations continue to evolve with the times, with many placing a high…
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