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Why You Should Become a Mystery Shopper

Have you heard about the gig economy? In recent years, more and more people have begun taking independent-contract work, offering on-demand services as a way to earn extra money in their spare time. Companies like Uber, GrubHub, Instacart, and many more have cropped up in the last fifteen years, and…
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How Loyal Are Your Customers?

Most business operators understand that customer loyalty is a key component of long-term success. Even in the simplest terms, we know loyal customers are repeat customers, so the more loyal ones we have, the more recurring revenue we’re guaranteed. But customer loyalty encompasses more than just the likelihood that they’ll…
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Why You Should Mystery Shop with The Brandt Group

As you doubtless know by now, mystery shopping is one of the most powerful tools a business can use to evaluate and improve its customer experience. Mystery shopping provides valuable insights into the quality of a business’s products and services, as well as the performance of its employees. But there…
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Hospitality is King

For this week’s blog, let’s take a look at Danny Meyer’s outlook on the art of hospitality. Meyer is the CEO of Union Square Hospitality Group, which oversees the Gramercy Tavern in New York City, which in turn is a restaurant that is often voted #1 in any given year…
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The High Cost of Cheap

Consider the age-old saying, “you get what you pay for,” and compare that to another that says, “a fool and his money are soon parted.” These are two extremes on the axis of value, where each of us has to judge whether something is worth the cost. But as we…
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