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The Paradox of Skill

One phenomenon that often goes unnoticed in the business world, and yet lurks within the fabric of every company, is the paradox of skill. This paradox manifests when highly skilled employees perform their tasks with such finesse that their expertise becomes nearly invisible. Their proficiency makes the complex seem effortless,…
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The Full Spectrum of the Customer Experience

Customer service transcends the boundaries that most people picture when they consider the term. It is no longer relegated to a department or call center, and has evolved into a holistic approach encompassing every interaction the customer has with your brand. This includes the initial discovery phase and the post-purchase…
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Mystery Shopping Is a Win-Win for You and Local Businesses

Do you have strong opinions about customer service? Have a discerning taste for quality? Believe in supporting local business? Of course you do. But did you know that you can help your local businesses to not only survive the pressures of mega-chains and the Internet, you can also help them…
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3 Steps to Simplify Business Operations

Running a small business can be both rewarding and challenging. As the captain of the ship, you’re responsible for navigating through daily operations amid the seas of nonstop competition. Keeping those operations as simple as possible can lead to increased efficiency, reduced stress, and improved customer satisfaction. Let’s explore three…
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Why You Should Become a Mystery Shopper

Have you heard about the gig economy? In recent years, more and more people have begun taking independent-contract work, offering on-demand services as a way to earn extra money in their spare time. Companies like Uber, GrubHub, Instacart, and many more have cropped up in the last fifteen years, and…
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Why You Should Mystery Shop with The Brandt Group

As you doubtless know by now, mystery shopping is one of the most powerful tools a business can use to evaluate and improve its customer experience. Mystery shopping provides valuable insights into the quality of a business’s products and services, as well as the performance of its employees. But there…
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Customer Service by Example

Leading by example is one of those philosophies that most of us know and firmly believe in, even if we sometimes joke, “Do as I say, not as I do.” Concepts like taking responsibility, being a good teammate, and always giving your all, seem so much more valid when the…
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Building a Customer-Centric Foundation

The most successful companies are the ones that place the customer experience above all other considerations. Yes, that even means over maximizing profits or emphasizing growth. Those customer-centric businesses understand that you need a strong foundation before you can build the rest on top of it. They understand that profits…
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Employee Fulfillment

In last week’s blog, we discussed the rising tide of employee turnover straining an already delicate economy. One key Gallup quote that should haunt all of us is, “Fifty-two percent of voluntarily exiting employees said their manager or organization could have done something to prevent them from leaving their job.”…
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