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On-Ramps to Sales, Off-Ramps to Lost Customers

When customers interact with your business, they follow a journey that either leads them to loyalty or drives them away. A common metaphor is that sales and customer service processes are like a highway with on-ramps and off-ramps. On-ramps make it easy for customers to buy from you, while off-ramps…
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A Seamless Experience

This is the final part of our in-depth analysis of customer-experience expert Shep Hyken’s recent article, “Top Customer Service and CX Predictions and Trends for 2024,” where we’ll consider the rising importance of item five on his list of predictions, “Convenience Rules.” Hyken tells us, “Prior to the pandemic, convenience…
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Confidence Leads to Loyalty

High quality customer service remains the linchpin of success. More than any other aspect of the customer experience, it defines the kind of relationships your business maintains with its customers. Is it friendly and mutually beneficial? Or is it adversarial and frustrating? Even though we all hope our transactions will…
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