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A Customer-First Culture

The pressures of big-box stores, mega-chains, and online warehouses continues to squeeze small businesses everywhere. Add to this the complications of supply-chain disruption, a shrinking labor pool, and rising costs, and it’s no wonder the future is so uncertain. Navigating these challenges requires a dedication to providing a great customer…
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How Mystery Shopping Can Benefit Your Marketing

When we discuss mystery shopping, we usually do so from the standpoint of how it can directly benefit your business’s customer experience. We emphasize the importance of using the perspectives of regular consumers to gauge your customer service, sales, and support processes from a layperson’s point-of-view. Mystery shoppers observe everything…
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Collective Intelligence

A common feeling among small-business owners is that they’re all alone. After all, each one faces competition for customers, supplies, and employees. This is further magnified in a time of inflation, supply-chain headaches, and widespread understaffing. While this sense of isolation can apply to larger corporations, it’s an even stronger…
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Watching the Tape

When most business owners think about mystery shopping, they picture an average consumer entering a store to evaluate the customer experience. This includes everything from the impressions they form when approaching the store’s exterior to how the employees treat them once they’re inside. Additionally, they’ll usually have feedback regarding store…
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Customer Service Never Goes Out of Style

The nature of time is that there aren’t many things that last. Trends come and go. New technologies replace old ones. Companies rise and fall. And whole industries sometimes transform into new ones altogether. If there is but one constant thread throughout all of this change and upheaval, however, is…
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