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Why Every Small Business Needs a Mystery Shopping Program

Small businesses face a series of unique challenges that high-quality customer service difficult to maintain. Unlike large corporations, for example, small businesses often operate with fewer employees and resources, which can lead to inconsistencies in service—particularly when employees juggle multiple roles and responsibilities. Further, small businesses are usually more vulnerable…
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How to Avoid the Common Customer Service Mistakes Small Businesses Make

Customer service is a cornerstone for all successful businesses, but it is especially critical for small companies where every individual customer matters. Despite this fact, many small businesses fall into common traps that damage their reputation and, ultimately, their bottom lines. Let’s talk about these mistakes and consider actionable advice…
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Train for Success: Use Mystery Shopping for Leadership Development

Strong leadership is the cornerstone of any successful small business. Effective leadership drives both company growth and fosters a positive work environment, as it sets the tone for providing an exceptional customer experience through example. When leaders prioritize customer satisfaction, their actions resonate through the company and provide the right…
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A Day in the Life of a Mystery Shopper for The Brandt Group

Ever wonder what’s it like being a mystery shopper? Have you ever wondered what the nitty-gritty details are of a job that combines the thrill of being on a secret mission with the meticulous nature of detailed reporting are? What, specifically, does The Brandt Group expect of its shoppers? Responsibilities…
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Recruiting the Best: What We Look for in a Mystery Shopper

Becoming a mystery shopper offers you the unique opportunity to contribute to the success of small businesses around you while enjoying the perks of a flexible schedule, timely pay, and other benefits. At The Brandt Group, we are always on the lookout for individuals like you who embody the qualities…
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Training is Never a Waste

Many industries see a high yearly turnover rate, but hospitality can seem downright like a revolving door, as high as 70% according to the Bureau of Labor Statistics. It’s no wonder that many managers and business owners shy away from investing in employee training, as it just seems like a…
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Bridging the Gap Between Perception and Reality

We’ve long extolled how the Customer Experience (CX) is your business’s most important product, and that no matter how good your actual goods and services are, a poor CX will doom your business. Most business owners, CEOs, and managers agree, but many have deluded themselves into believing that their businesses…
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Teamwork Makes the Dream Work

Teamwork is the glue that holds your company’s culture together. Its importance can’t be overstated, as it’s not just about individuals working alongside one another happily: it’s about harnessing the collective strengths to achieve your common goals. Synergy requires interpersonal chemistry to drive innovation, productivity, and overall success. Consequently, these…
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A Seamless Experience

This is the final part of our in-depth analysis of customer-experience expert Shep Hyken’s recent article, “Top Customer Service and CX Predictions and Trends for 2024,” where we’ll consider the rising importance of item five on his list of predictions, “Convenience Rules.” Hyken tells us, “Prior to the pandemic, convenience…
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