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Balancing Customer Service and Self-Service

Our world seems to be getting more automated by the day, and so it’s natural that many small businesses find themselves grappling with the balance between providing hands-on customer service and offering the convenience of self-service options. Customers’ expectations continue to evolve with the times, with many placing a high…
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Make Authenticity Part of Your Brand

Many customer experience blogs, including some of our own, will stress the importance of making every customer interaction personalized and engaged. Using the customer’s name, having knowledge of the purchase history, listening for empathy and comprehension, remembering to mention the current promotions or suggest the right add-ons—these are all critical.…
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3 Steps to Simplify Business Operations

Running a small business can be both rewarding and challenging. As the captain of the ship, you’re responsible for navigating through daily operations amid the seas of nonstop competition. Keeping those operations as simple as possible can lead to increased efficiency, reduced stress, and improved customer satisfaction. Let’s explore three…
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Customize Your Customer Experience

When you dine at a restaurant, you want the staff to look at you as more than just someone who’s just hungry. When you buy a car, you hope the salesperson understands that you really do care more than just getting from point-a to point-b. And when you plan a…
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