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What Does a Leader Really Do?

When we think about the importance of designing a great customer experience, it’s easy to get hyper-focused on the frontline staff. This makes sense because these employees are the ones with whom the customers will be interacting the most, whether they are the servers at restaurants, cashiers at retail stores,…
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How Mystery Shoppers Score You

The Brandt Group specializes in co-developing with you your business’s customer experience, which is done by tailoring a thoughtful customer service with quality salesmanship and branding. Focusing on these facets will ensure long-term customer loyalty and enhanced profits, which will propel your business into years of long-term success. To accomplish…
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Alternatives to “No”

No one likes being told no to something they want, especially if they think their request is completely reasonable. Being told no can turn a positive interaction negative, especially if it’s not handled well. Oftentimes, how you’re given an answer is just as important as the answer itself. Shep Hyken…
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Why Employees Should Care About Net Profit

Anyone who has ever looked at a business’s financials will quickly understand the difference between gross and net profit. But for clarity sake, let’s define them. Gross profit equates to how much money is made on a sale after deducting its production costs, while net profit is what’s left over…
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Have You Ever Stopped to Ask Yourself Why?

Let’s think about a product that has existed for a long, long time: the unassuming yet mighty pen. According to Wikipeida, the earliest pen was probably invented by the Ancient Egyptians over 5,000 years ago, and it has seen a lot of changes in the millennia since. What was once…
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Creating Your Company Culture

The late Peter Drucker—regarded by many as the founder of modern business management—used to say that, “Culture eats strategy for breakfast.” In other words, the collective expression of values is more important than plans of action. As The Management Centre explains, Drucker “didn’t mean that strategy was unimportant—rather that a…
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Selling in the Age of COVID-19

Salespeople didn’t know how easy we had it before March 2020. In those days, we mainly had to focus on asking open-ended questions, explaining how our products and services could meet the customers’ needs, overcoming their objections, and closing the sale. Throw in some follow-ups and referral requests, and you…
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The Race to the Bottom

As reported in the business-news aggregator service Morning Brew, “Kohl’s stock fell as much as 18% after it missed Q3 earnings and slashed its fiscal 2019 profit outlook. CEO Michelle Glass blamed a race to the bottom for promotions and warmer weather in September.” Retail news this week hasn’t been…
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Does Your Business Offer Enough Upgrades?

Unless you’re running a charity or volunteering, most business owners are in the game to make a profit, and most of your employees work to earn a salary. Enhancing your business’s sales are crucial to making both goals a reality, so let’s take a look at how you can encourage…
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