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How Mystery Shopping Can Benefit Your Marketing

When we discuss mystery shopping, we usually do so from the standpoint of how it can directly benefit your business’s customer experience. We emphasize the importance of using the perspectives of regular consumers to gauge your customer service, sales, and support processes from a layperson’s point-of-view. Mystery shoppers observe everything…
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Beyond Order-Taking

Let’s return to RestaurantRockstars.com’s Roger Beaudoin again for inspiration, this time for how to maximize profits and create an overall superior customer experience through good sales practices and quality options. To begin, we can see in another video podcast with RunningRestaurants.com that Beaudoin describes the difference between salespeople and order-takers. He…
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A Service-First Sales Culture

According to a Gallup poll, as quoted in Shep Hyken’s article, “Five Ways Salespeople Can Contribute To A Great Experience,” salespeople are the lowest ranked profession outside of members of Congress. That there’s such a large negative sentiment to overcome for successful sales is a bitter pill to swallow. As…
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How to Leverage Your Online Presence

“If you’re not online, you don’t exist.” This may be the most important truism regarding visibility in today’s marketplace. Indeed, there are whole businesses dedicated to search-engine optimization, online reputation management, and more. There are even now previously unheard-of careers like digital influencers and brand ambassadors. If you want to…
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