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You Should Mystery Shop with The Brandt Group

Have you ever walked into a store or restaurant and thought, “This place could be so much better with just a few tweaks?” Are you someone who loves shopping and dining out? Are you keen on making a positive impact in your community? Do you want to play an important…
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Connecting with Customers

Building meaningful connections with your customers is the cornerstone of all successful sales and customer service. It’s not enough to push a product of service without giving the customer any consideration; you must foster genuine relationships build on the foundation of trust, understanding, and respect. Let’s examine the fundamental qualities…
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Bring Back that Human Touch

For those of us born before the 1990s, so much of the digital world still seems a futuristic. Alan Kay, one of the fathers of modern computing, once remarked that “Technology is anything that was invented after you were born, everything else is just stuff.” For most of us alive…
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Bridging the Gap Between Perception and Reality

We’ve long extolled how the Customer Experience (CX) is your business’s most important product, and that no matter how good your actual goods and services are, a poor CX will doom your business. Most business owners, CEOs, and managers agree, but many have deluded themselves into believing that their businesses…
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Teamwork Makes the Dream Work

Teamwork is the glue that holds your company’s culture together. Its importance can’t be overstated, as it’s not just about individuals working alongside one another happily: it’s about harnessing the collective strengths to achieve your common goals. Synergy requires interpersonal chemistry to drive innovation, productivity, and overall success. Consequently, these…
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A Seamless Experience

This is the final part of our in-depth analysis of customer-experience expert Shep Hyken’s recent article, “Top Customer Service and CX Predictions and Trends for 2024,” where we’ll consider the rising importance of item five on his list of predictions, “Convenience Rules.” Hyken tells us, “Prior to the pandemic, convenience…
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A Force for Good

This is part three of our in-depth analysis of customer-experience expert Shep Hyken’s recent article, “Top Customer Service and CX Predictions and Trends for 2024,” where we’ll take a look at the next prediction on his list: “Social Cause Increases Customer Satisfaction.” Hyken explains, “43% of consumers believe it’s important…
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The Employee Experience Matters

Continuing our in-depth look at customer-experience expert Shep Hyken’s recent article, “Top Customer Service and CX Predictions and Trends for 2024,” let’s consider his prediction that the employee experience will be just as important as the customer’s. Buzz, Buzz, Buzz The customer service industry, just like everything these days, is…
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Customers Are Getting Smarter

Earlier this year, customer-experience expert Shep Hyken posted an article titled “Top Customer Service and CX Predictions and Trends for 2024”, in which he distilled his five favorites. These include his belief that customers will continue to get smarter, that the employee experience will be just as important as the…
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