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The Power of Listening

Businesses that listen to both their customers and their employees possess an overwhelming advantage over their competitors. Gathering feedback isn’t just about checking boxes—it’s about making informed decisions to improve the customer experience, increase employee satisfaction, and drive revenue growth. At The Brandt Group, we understand the importance of feedback…
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On-Ramps to Sales, Off-Ramps to Lost Customers

When customers interact with your business, they follow a journey that either leads them to loyalty or drives them away. A common metaphor is that sales and customer service processes are like a highway with on-ramps and off-ramps. On-ramps make it easy for customers to buy from you, while off-ramps…
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Your Brand is a Promise

As a small business, your brand is more than just a logo or a catchy slogan—it’s a promise to your customers. The way you present your business tells your customers what they can expect from you. The real question is this: are you consistently keeping your promise? The consequences will…
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The Keys to Lasting Customer Loyalty

Customer loyalty is crucial for the survival of any small business. However, loyalty doesn’t happen by chance—it’s earned through careful strategies that target the specific needs and expectations of your customers. At The Brandt Group, we specialize in helping businesses uncover the necessary insights for creating the kinds of exceptional…
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Seeing Through the Eyes of Your Employees

As a small business owner or manager, you know that your employees are backbone of your company. You’ve probably wondered what their daily lives are like and if your employee engagement efforts are making a real difference. Are your team members buying into your company culture and working together to…
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How Mystery Shopping Can Protect Your Business

When small businesses think about mystery shopping, they often focus on its obvious benefits: improving customer service, enhancing merchandising, and refining product quality. While these are indeed critical advantages, mystery shopping can also serve as a powerful tool for uncovering corporate espionage—a threat many small businesses might not realize they…
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Balancing Quality and Convenience

It’s a fast-paced world, now more than ever. As a result, convenience often trumps a consumer’s demand for quality. Indeed, customers are increasingly willing to sacrifice at least some level of excellence in favor of greater speed or simplicity. As a small business owner, you might find the challenge of…
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Rise Above the Competition

The marketplace is crowded, whether from your competitors down the street or just a click away on the Internet. Customers have endless choices, and their expectations are sky-high. If you want to stand out and gain an edge, you need to find ways to demonstrate your commitment to their satisfaction.…
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Use the Carrot, Not the Stick

The Wall Street Journal recently posted an article titled “The Most Hated Way of Firing Someone Is More Popular Than Ever. It’s the Age of the PIP.” In this article, writer Lauren Weber describes the increasing use of Performance Improvement Plans (PIPs) across the corporate world. As she describes, “A…
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