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When Easy Ain’t So Easy

In the world of customer experience, the term easy gets bandied about quite a bit. We all want seamless experiences, from finding the right products and services to using them once we’ve made the decision. Nevertheless, we’ve all found ourselves grappling with complexities beyond our expectations—and even beyond our abilities…
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Improvement Imperative

One of the many adages that most of us know is, “Why fix what isn’t broke?” The idea is that we should avoid expending time and resources to improve something that is already working, especially if there’s a risk that we might accidentally take a good thing and make it…
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What Your Employees Need

The modern workplace is a dynamic, ever-evolving environment, so much so that we must all take care to understand its intricacies to stay ahead of the curve. This is especially true when it comes to employee satisfaction. After all, the key to actualizing employee potential is recognizing and addressing their…
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Communication Fosters Success

Effective and timely communication are the cornerstone of a thriving and healthy work environment. Within any organization, the constant exchange of information between employees and management is vital for sustained success. However, when communication breaks down, challenges like project delays, strained relationships, and a waste of valuable resources are an…
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Happy 2024!

We stand on the cusp of a new year, and we at The Brandt Group feel compelled to take this moment to express our heartfelt gratitude to each and every one of our clients who entrusted their business development to our consultancy in 2023. Together, we embarked on our thirty-first…
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Going Beyond What’s Expected

We’ve discussed the importance of not going over-the-top for customers so often that it leads to unreasonable expectations beyond what’s sustainable. Rather, we’ve encouraged our readers to strive to deliver a consistently great customer experience with only the occasional grand gesture for the special customer or unique circumstance. That’s all…
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Care Enough to Be Curious

Where competition is fierce and attention spans are short, businesses must grapple with the question of how to stand out from their peers. While flashy marketing and unique selling propositions certainly have their attention-grabbing merits, the best differentiator is the often-overlooked realm of employee-customer interactions. Let’s take a moment to…
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Using Value to Make Cost Irrelevant

Price has long been a sticking point for many consumers, regardless of the economic conditions. Whether we’re in a boom or a downturn, no one likes overpaying, right? But most of us also understand that cheaper experiences are usually inferior. Consequently, companies must often grapple with the challenge of offering…
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Sometimes the Customer Is Wrong

We’ve all heard that adage that the customer is always right. It’s a mantra that has shaped many of the interactions between businesses and their clientele. Upon closer inspection, however, most of us realize that this age-old saying is not always true. In fact, those of us who’ve worked in…
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