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Transparency Builds Confidence

One of the most significant obstacles to customer satisfaction is uncertainty. Customers often obsess over what could go wrong, from whether they’ve chosen the right options to whether the company is telling them everything they need to know before they commit. When customers feel unsure or feel left in the…
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Balancing Automated and Human Customer Service

The most important component of the customer experience—the combination of products, services, brand reputation, discoverability, and more—is easily customer service. In fact, one could say that no matter what your industry is, it’s your most important product. No wonder so many businesses are seeking new and innovate ways to enhance…
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Strategies for Staying Open

As if the labor shortage weren’t already aggravated by the so-called Great Resignation and the droves of baby-boomers retiring, you can add a giant spike of employees calling out sick recently. Fueled by the Omicron surge and likely combined with other seasonal maladies, many businesses are struggling to field enough…
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