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Why You Should Mystery Shop with The Brandt Group

As you doubtless know by now, mystery shopping is one of the most powerful tools a business can use to evaluate and improve its customer experience. Mystery shopping provides valuable insights into the quality of a business’s products and services, as well as the performance of its employees. But there…
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Customer Service vs Customer Experience

One of the more recent buzzwords in the field of hospitality is customer experience, often abbreviated as CX. These days, you can hardly escape the term; it is the saveur du jour of business consultants everywhere. But while it seems newfangled, its coinage is most often attributed to Lou Carbone,…
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Caveat Emptor – Let the Buyer Beware

As the proverb instructs us, buyers should always be vigilant when making purchases, even going so far as to say that it’s a buyer’s responsibility to evaluate a product before agreeing to part with his money. You’d be right to think this principle is a bit unfair; after all, sellers…
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Becoming a Great Mystery Shopper

As you gain experience as a mystery shopper, you’ll want to find other ways to improve your skills and develop into an even more valuable member of your mystery shopping network. After all, your work represents you on some level, so we understand why you want to take pride in…
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Advice for New Mystery Shoppers

The Brandt Group welcomes you to the exciting and rewarding world of mystery shopping! Your participation will help improve the customer service, products, and services offered by businesses in your community. Take satisfaction in knowing that your opinions really do matter. Client businesses don’t contract with mystery shopping companies to…
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The Thermal Comfort Zone

In our third and final blogpost covering ambiance, let’s discuss how customers feel when they enter a business—specifically, what the temperature is like. How does a chilly room versus a warm room impact a customer’s experience? When it comes to the thermostat, can we really set-it-and-forget-it? Heating and cooling can…
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A Feast for the Eyes

In last week’s blog, we covered how background music influences the overall vibe of your business. As we said then, ambiance covers multiple sensory perceptions, including examples of how a restaurant’s freshly baked goods invite diners in, or even how merchandising can lure customers to visit. The concept of using…
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Setting the Mood with Background Music

Ambiance comprises multiple sensory perceptions: a retail store’s merchandising would appeal to the eyes; a restaurant’s freshly baked goods hearken to the nose; and the cool air on a hot summer’s day brings respite to the skin. But what about the ears? What are some ways we can make sure…
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