Tariffs, Turbulence, and the Power of Your Customer Experience

One of the hard lessons of the last few years has been that economic uncertainty is just our reality. now. Whether it’s global pandemics, international tariffs, shifting regulations, or even Houthi pirate activity disrupting supply chains, you can count on something throwing a wrench in the economy. The big-box retailers…
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Selling in the Age of COVID-19

Salespeople didn’t know how easy we had it before March 2020. In those days, we mainly had to focus on asking open-ended questions, explaining how our products and services could meet the customers’ needs, overcoming their objections, and closing the sale. Throw in some follow-ups and referral requests, and you…
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