Demystifying Mystery Shops

Many small-business owners are new to the world of mystery shopping. They understand the gist in that that people are sent in to evaluate various aspects of their customer experience, but beyond that generalization, much of what companies like The Brandt Group do remains a mystery—forgive the pun. We value…
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Understanding the Labor Pool

Writing for Forbes, Emmy Lucas posted an article this week titled, “Five Types of Talent Behind the Great Resignation,” in which she details some of the personality types of people who’ve left their jobs in recent years. While many market watchers have attributed the Great Resignation to factors like early…
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Becoming the Standard

Many trademarks and company names have become so successful that they are now synonymous with their class of products or services. There’s even a term for this process: genericide. You know of many examples and might not even realize: Kleenex is often substituted for any facial tissue, Aspirin for any…
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Community Service as a Team-Building Strategy

If you type “team-building” into your favorite search engine, you’ll discover dozens of activities that are meant to help your employees bond with one another and work more cohesively. Some of these activities range from playing trivia games to telling campfire stories. While these exercises probably work well for certain…
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Customer Service by Example

Leading by example is one of those philosophies that most of us know and firmly believe in, even if we sometimes joke, “Do as I say, not as I do.” Concepts like taking responsibility, being a good teammate, and always giving your all, seem so much more valid when the…
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How to Manage Your Boss

Managing your own boss sounds oxymoronic, at first. We often think about management as being a downstream action, with someone above managing you, and you managing those further down the chain. As it turns out, the most effective leaders do both: they take the responsibility of making sure tasks get…
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Great Service, No Excuses

The pandemic has either created or magnified a myriad of problems for manufacturers, distributors, and businesses all across the world. Supply is constrained and delayed, and costs have risen dramatically. Add to this the labor shortage, and businesses are left scrambling to find a way to tread water, let alone…
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Setting Expectations for Your Employees

Every business has goals of some kind, even beyond the basic need to make enough money to keep the lights on this month. Usually, a business hopes to grow, to bolster its reputation, and to genuinely satisfy everyone involved day-in and day-out. These kinds of goals are often broken into…
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Lessons from Amazon

In this week’s blog, we’re going to cover Shep Hyken’s recent video, *How Amazon Sets the Standard for Every Business.” Before we even get going, consider how evocative that title is. It’s easy to imagine that there are a lot of business owners out there thinking that they don’t compete…
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