When Self-Service Becomes an Inconvenience

Customers love convenience. Many they being able to schedule appointments online, pay bills through a website, track orders from their phones, or find answers without waiting on hold. Self-service tools, when designed well, save time for everyone involved, including employees who don’t have to help with the small stuff. But…
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Customers Shouldn’t Have to Repeat Themselves

You know the pain of calling a business with a question or problem. You explain the situation in detail, answer a few questions, and provide the information they need. Then you hear the dreaded words, “Let me transfer you to someone who can help.” A few moments later, the next…
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The Friction You Don’t See Is Costing You Customers

Every business owner wants to attract new customers. The real challenge is getting them to come back. That’s why companies spend so much time agonizing about pricing, advertising, products, and promotions. Those things matter, of course. But customers often make their decisions based on something much simpler than all that.…
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