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John Brandt
278 posts
https://thebrandtgroup.com

Employee Retention and Customer Loyalty

All businesses should yearn for high customer loyalty. Loyalty, after all, means repeat-business and word-of-mouth. The sales that come from returning customers and referrals don’t come with the typical cost of customer acquisition that eats into the bottom line. In a sense, customer loyalty is a lot like free advertising.…
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A New Year

It surely goes without saying that 2020 was a difficult year for all of us. Pandemic. Social unrest. Lockdowns. Curfews. Questions about how to keep our businesses open or make ends meet haunted many of us. It’s no wonder that we’re so excited move into a new year. But we…
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Mystery Shopper Requirements

One of the first questions prospective mystery shoppers ask is what kind of training is required to succeed in this industry. There are many certification programs, for example, covering everything from shopper ethics to the nuances of different client industries (including dining, automotive sales, and so on). But which of…
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Creating Your Company Culture

The late Peter Drucker—regarded by many as the founder of modern business management—used to say that, “Culture eats strategy for breakfast.” In other words, the collective expression of values is more important than plans of action. As The Management Centre explains, Drucker “didn’t mean that strategy was unimportant—rather that a…
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Principles for Great Management

Last blog, we discussed the qualities of great leadership, the personality traits someone has to either possess or develop to be effective at managing others. Today, let’s add some principles to these qualities. For inspiration, we’ll refer to an article at RunningRestaurants.com, which is geared towards restaurant management. As always,…
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Leadership Qualities

As a business owner or general manager, one of your most important tasks is delegation. On its face, delegation sounds like the opposite, like you’re trying to avoid a chore because you don’t enjoy doing it and would rather someone else deal with it instead. However, great leaders understand their…
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‘Tis the Season for Your Budget

Even though Thanksgiving is still a couple of weeks away, the holiday season can’t come early enough for many who seek some distraction from the world’s concerns. However, budgets are spread thinner than ever, as the pandemic has resulted in work interruptions and unpredictable finances for all of us. Thankfully,…
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Encouraging Positive Reviews

We’ve long stressed the importance of maintaining your business’s reputation, as public opinion is slow to change and so crucial to your ongoing success. There are many factors that can influence that reputation, but one major concern is the reality that negative customer experiences are far more likely to result…
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Mystery Shopping During a Pandemic

Whether you’re a longtime mystery shopper, a dabbler, or a first-timer, you’ve probably wondered how this process works in light of the coronavirus pandemic. After all, restricted occupancy, social distancing, and facial coverings are sure to make any customer experience awkward and your task as an evaluator challenging—to say the…
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