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John Brandt
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https://thebrandtgroup.com

Happy Employee Appreciation Day 2020!

Happy Employee Appreciation Day 2020! Today is the one day of the year to show your staff just how much your value their hard work and overall contributions. Just today. No other day. Of course that’s not true! Just like Valentine’s Day isn’t the one time of the year to…
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The Pact Between Shopper and Client

The relationship between mystery shoppers and clients is sacred. That may sound like hyperbole, but we’re actually being serious. Consider what’s at stake for the clients: their futures depend on making the right decisions, and their employees depend upon them for their livelihoods. Clients come to mystery shopping companies like…
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Don’t Be the Last to Know

The American Bankers Association recently posted a blog about the importance of mystery shopping called, “Who’s Afraid of the Big, Bad Mystery Shopper?”. In it, author Kate Young discusses the value of mystery shopping in the financial world, making sure to address employee anxiety and what to do about it.…
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A Valentine for Your Staff

Happy Valentine’s Day! Like we discussed last week, tools like mystery shopping and feedback surveys present opportunities for you to share some love with your customers. But as you’ll see this week, there’re also opportunities to show employees love, too. As we know, brand identity is tightly entwined with the…
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A Valentine for Your Customers

As a tool, mystery shopping helps target specific areas of concern, such as cleanliness, merchandising, and overall staff efficiency. These are some of the most important components of brand identity, after all, and are essential for helping a business stand out among its industry peers. Otherwise, your business is doomed…
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The Mutual Benefit of Mystery Shopping

As you consider implementing mystery shopping to develop your business’s customer service and experience, you may wonder how your employees will feel about it. You may worry that some will feel like they’re being spied on, that you don’t trust them, that what they do is never good enough. Some…
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Should You Script Your Employees?

As you endeavor to improve the customer experience at your business, you’ll want to do everything you can to ensure that your employees are always delivering their best, most consistent performances possible. In fact, many businesses will develop something like a flowchart for employees to memorize to maintain that consistency.…
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The Secret to Working with Millennials

We’ve all seen those articles about the things millennials are killing. Industries like cable TV are falling to digital streaming, and social conventions like face-to-face conversations are giving way to text messaging and social media. Let’s not forget all those accusations of how pampered and selfish most are, too. Blaming…
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The Value of Competitive Mystery Shopping

One of the services that The Brandt Group offers is something called competitive mystery shopping. Often when our prospective clients reach out to us for the first time, they’re delighted by this idea. To the business owners and managers who find themselves unaware of what this means, this blog is…
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