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How Does Shopper Recruitment Work?

One of the questions that sometimes comes up with our new clients is how we at The Brandt Group find mystery shoppers to perform all our audits. Is mystery shopping a vocation? Do mystery shoppers attend classes, receive special training, and earn certifications? What does it even take to become…
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Great Service, No Excuses

The pandemic has either created or magnified a myriad of problems for manufacturers, distributors, and businesses all across the world. Supply is constrained and delayed, and costs have risen dramatically. Add to this the labor shortage, and businesses are left scrambling to find a way to tread water, let alone…
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Incentivizing Great Mystery Shop Scores

Mystery shopping’s most important function is to serve as a training tool. That’s not the only function, of course: mystery shops are important for monitoring how effective your merchandising is or whether customers are enjoying or even understanding your product options, among other uses. But training should be its primary…
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How Mystery Shoppers Score You

The Brandt Group specializes in co-developing with you your business’s customer experience, which is done by tailoring a thoughtful customer service with quality salesmanship and branding. Focusing on these facets will ensure long-term customer loyalty and enhanced profits, which will propel your business into years of long-term success. To accomplish…
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Using Mystery Shops to Coach

You’ve made the decision to start mystery shopping your company, and now your first reports have arrived. Perhaps they’re a mixed bag: some did great, others so-so, and a few poorly. How should you, or those employees’ manager, use this data to instruct them? Reinforce When discussing what went well…
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Watching the Tape

When most business owners think about mystery shopping, they picture an average consumer entering a store to evaluate the customer experience. This includes everything from the impressions they form when approaching the store’s exterior to how the employees treat them once they’re inside. Additionally, they’ll usually have feedback regarding store…
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Mystery Shopper Requirements

One of the first questions prospective mystery shoppers ask is what kind of training is required to succeed in this industry. There are many certification programs, for example, covering everything from shopper ethics to the nuances of different client industries (including dining, automotive sales, and so on). But which of…
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Mystery Shopping During a Pandemic

Whether you’re a longtime mystery shopper, a dabbler, or a first-timer, you’ve probably wondered how this process works in light of the coronavirus pandemic. After all, restricted occupancy, social distancing, and facial coverings are sure to make any customer experience awkward and your task as an evaluator challenging—to say the…
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The Power of Convenience on the Customer Experience

Returning to Shep Hyken’s 2020 special report that we discussed a couple weeks back, let’s turn our attention to the price are willing to pay for their customer experience. We can surmise that some people are indeed willing to pay more for higher quality, naturally. Otherwise, luxury brands wouldn’t exist,…
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