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What a Dirty Bathroom Says About Your Business

An old-timey saying tells us that the devil is in the details. Put another way, we are warned to not get so caught up on the big picture that we neglect the little things. Pay attention. Look for the small concerns before they burgeon into full-blown problems. But the big…
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The Horrors of Calling Customer Support

No one likes calling customer support. We’ve all had experiences where we waited on hold forever, been transferred multiple times, talked to support staff who didn’t understand what we needed, and on and on. Some industries are especially notorious for this, including telecoms, airlines, and financial institutions, but it’s no…
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Mystery Shopping to Beat Inflation

According to the Bureau of Labor Statistics, a dollar from January 2020 has the same buying power as a $1.12 today. While twelve cents doesn’t sound like a lot of lost value, we have to remember that 12% adds up to a lot when it’s impacting every single purchase. Worse…
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The Fake Check Scam

An NBC News affiliate in Pennsylvania posted a video about how scammers are using fake checks to lure would-be mystery shoppers. Check this out: Here is what you should keep an eye out for: Unsolicited Checks Under no circumstances will a legitimate mystery shopping company send an unsolicited check to…
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How Does Shopper Recruitment Work?

One of the questions that sometimes comes up with our new clients is how we at The Brandt Group find mystery shoppers to perform all our audits. Is mystery shopping a vocation? Do mystery shoppers attend classes, receive special training, and earn certifications? What does it even take to become…
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Great Service, No Excuses

The pandemic has either created or magnified a myriad of problems for manufacturers, distributors, and businesses all across the world. Supply is constrained and delayed, and costs have risen dramatically. Add to this the labor shortage, and businesses are left scrambling to find a way to tread water, let alone…
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Incentivizing Great Mystery Shop Scores

Mystery shopping’s most important function is to serve as a training tool. That’s not the only function, of course: mystery shops are important for monitoring how effective your merchandising is or whether customers are enjoying or even understanding your product options, among other uses. But training should be its primary…
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How Mystery Shoppers Score You

The Brandt Group specializes in co-developing with you your business’s customer experience, which is done by tailoring a thoughtful customer service with quality salesmanship and branding. Focusing on these facets will ensure long-term customer loyalty and enhanced profits, which will propel your business into years of long-term success. To accomplish…
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Using Mystery Shops to Coach

You’ve made the decision to start mystery shopping your company, and now your first reports have arrived. Perhaps they’re a mixed bag: some did great, others so-so, and a few poorly. How should you, or those employees’ manager, use this data to instruct them? Reinforce When discussing what went well…
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