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Commandment No. 1 – Thou Shalt Serve with a Smile

Shep Hyken, contributing for Forbes, has a great article titled The Ten Commandments of Superior Customer Service. Hyken cites Dr. Willie Jolley as the developer of these commandments, which he summarizes in this piece. Let’s do a deeper dive on the first one: “Thou Shalt Serve with a Smile”. As Hyken…
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A Passion for Customer Service

Success.com has an article titled 25 Successful People’s Thoughts on the Power of Passion that’s worth a look. The author takes quotes about passion (from people like Albert Einstein, Harriet Tubman, Bob Dylan, Benjamin Franklin, and many more) and groups them under several adages, like how you can’t fake it, you must…
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Delegate, Delegate, Delegate

In keeping with the theme of time management from last week’s blog about multitasking, let’s take a look at the importance of delegation—specifically at the idea of freeing yourself up to do the tasks you’re uniquely qualified to do. As ReadyTrainingOnline.com explains in an article from last month, you have to determine…
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Everybody’s A Critic

A scant few years ago, the only reviews a local business would get were from friends who had been there, or perhaps a newspaper if you were lucky. Nowadays, however, all your customers are critics, and they have tools like Yelp, Trip Advisor, and Google Reviews to put their opinions…
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3 Ways to Become a Great Mystery Shopper

If you researching mystery shopping online, you could be forgiven for thinking that becoming a good shopper means taking online courses and earning certifications. While those endeavors don’t hurt, they aren’t necessary either. Truth be told, mystery-shopping companies like The Brandt Group want real people with honest opinions—because that’s what…
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4 Ways to Improve Your Sales Through Mystery Shopping

Mystery shopping can measure many different facets of any business, especially any that is customer-facing. Whether your company is in the business of sales or services, mystery shopping can benefit it in four key ways: Gauge your Sales and Service Processes There’s an order of operations in any business, from the…
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Why Mystery Shopping Is Here to Stay

It should surprise no one that the marketplace is changing rapidly as sales and services move to the Internet.  And with the long, slow decline and consolidation of brick and mortar, one couldn’t be blamed for wondering about how a business could compete in this evolving landscape. As storefronts move…
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What If My Employee Spots a Shopper?

When I worked in the wireless industry, our parent company used to send mystery shoppers into our stores to measure how well we followed their prescribed customer experience (a literal flowchart we had posted in our backroom), as well as to test our promotion and product knowledge.  We had to…
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Scams to Watch Out For

Regrettably, thieves will attempt to turn every type of legitimate business into a scam, and mystery shopping is not immune. The Federal Trade Commission has a great write-up on what red flags to look out for. Historically, the most common mystery shopping scam was the one that convinced victims that they had to…
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